MAM
Mary Kay yanks ad campaign with ‘Desperate Housewives’
MUMBAI: Mary Kay cosmetics sold on Wisteria Lane may soon be passé. The beauty care major has decided to suspend its advertising plans for ABC’s superhit series Desperate Housewives.
The moves comes after Mary Kay Corp. was severely criticised by a conservative Christian group for associating with a show that espoused “loose morals”.
Interestingly, the ‘American Family Association’ (AFA) chairman Don Wildmon questioned the very premise of Mary Kay cosmetics advertising on Desperate Housewives, as he stated that the company’s official philosophy stood for God coming first, family second and career third. As Desperate Housewives is a show that showcases infidelity, seduction and promiscuity, Wildmon questioned the very alignment of the brand fit with the show.
“Many women who are loyal to Mary Kay are drawn to the company for its official philosophy `God first, family second and career third,” said Wildmon on the group’s Web site. “This advertising decision represents a break from those values.”
The American Family Association and its website which touts itself as ‘America’s Largest Pro-Family Action Site’ seems to have had many a grouse against the the hit ABC dramedy in the past as well.
Apparently, the Dallas-based cosmetics giant has decided to gop in for damage repair by rejigging its advertising plan for this summer and fall, partially as a result of calls from concerned employees and Mary Kay customers as well as due to the AFA’s strong comments.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
