Brands
Maruti Suzuki drives out first electric SUV, e Vitara at Bharat Mobility Global Expo 2025
MUMBAI: Maruti Suzuki India is moving int higher gear as far as its e-vehicles are concerned. The automaker officially launched its first battery electric vehicle (BEV) SUV, the e Vitara, at the Bharat Mobility Global Expo 2025. The unveiling is part of the company’s commitment to eco-friendly transportation and customer convenience through its new ‘e for me’ electric eco-solutions.
The e Vitara is built on the all-new Heartect e platform, specifically designed for electric vehicles. This robust platform promises superior performance, an excellent driving range, and uncompromised safety features. MSIL plans to market the e Vitara through its premium Nexa channel, embodying values of innovation, sophistication, and premium customer experiences.
Suzuki Motor Corp president Toshihiro Suzuki addressed the gathering, emphasising the strategic approach to making BEVs appealing to consumers. “We are focusing on three main strategies: developing a dedicated BEV platform for optimal performance, evolving products tailored to meet customer needs, and leveraging our economies of scale through centralized manufacturing in India,” he stated, highlighting the alignment with prime minister Narendra Modi’s “Make in India” vision.
Maruti Suzuki India managing director & CEO Hisashi Takeuchi elaborated on the e Vitara’s technological features. “This SUV, equipped with an efficient 61kWh battery, can deliver ranges exceeding 500 kilometers on a single charge,” he said, adding that the car includes advanced capabilities such as Level 2 advanced driver assistance systems (ADAS) and integrated digital displays for a seamless user experience.
In a bid to enhance electric vehicle adoption across India, MSIL introduced the ‘e for me’ initiative. “The goal is to create electric eco-solutions that cater to our customers’ needs,” Takeuchi explained.
This initiative includes smart home charging solutions with installation support, a plan for fast charging stations in over 100 cities, and the establishment of 1,500 EV-enabled service workshops nationwide. The company aims to ensure that customers can find a charging station every 5 to 10 kilometers in major urban areas.
The e Vitara will be gradually rolled out across Nexa dealerships, with a significant ambition to export the vehicle to over 100 countries, including major markets like Japan and Europe. This move reinforces MSIL’s commitment to position India as a global hub for electric vehicle manufacturing.
The design of the all-new e Vitara reflects Nexa’s signature “crafted futurism” philosophy, merging advanced technology with a sense of adventure. Its striking exterior features a bold stance, aerodynamic details, and advanced lighting systems, while the interior boasts a modern digital cockpit, premium sound system, and thoughtful amenities designed for passenger comfort.
Constructed with high-strength, high-tensile steel, the Heartect -e platform enhances structural integrity and passenger safety. The e Vitara also incorporates cutting-edge technology to optimise driving performance under varying conditions, with a driving experience enriched by multiple driving modes, including eco, normal, and sports.
Safety is paramount in the e Vitara , featuring standard seven airbags, electronic parking brakes, a tyre pressure monitoring system, and built-in Level 2 ADAS. The next gen Suzuki Connect offers over 60 advanced features, enabling remote vehicle controls and real-time updates via a user-friendly mobile application.
The e Vitara will be available in two battery options and a palette of 10 colors, including four dual-tone variants. As Maruti Suzuki embarks on this transformative journey, the introduction of the e Vitara signifies the company’s dedication to reshaping the future of India’s automotive landscape, delivering unmatched value and innovation to its customers.
Brands
RR Kabel expands FMEG portfolio with kitchen appliances and air coolers
Company forays into mixers, cooktops and hand blenders under RR Signature brand.
MUMBAI: RR Kabel has just cooked up something new and it’s not just another wire. The leading wires and cables manufacturer has announced a significant expansion of its Fast-Moving Electrical Goods (FMEG) portfolio by entering the kitchen appliances segment and strengthening its air coolers range under the premium RR Signature brand. The company has introduced Mixer Grinders, Electric Cooktops (both Induction and Infra-Red variants), and Hand Blenders. These products mark RR Kabel’s strategic foray into everyday kitchen essentials, allowing it to reach deeper into Indian households beyond traditional electrical categories.
The Induction and Infra-Red Cooktops are seeing particularly strong demand amid global developments affecting LPG pricing and supply. Consumers are increasingly shifting to electric cooking for its energy efficiency, precise control, and safety features. RR Signature is reinforcing its ‘Aapke Kaam Ki Baat’ promise with best-in-class warranties across the range.
The company also plans to introduce additional kitchen appliance categories in FY26-27. In parallel, it has expanded its Air Cooler portfolio with new Industrial (Semi-Commercial) models featuring higher tank capacities and superior air throw, catering to both commercial users and households seeking powerful cooling during intensifying summers.
RR Kabel executive director Mahhesh Kabra said, “Our expansion into kitchen appliances allows us to connect with consumers at more touchpoints in their daily lives, while our expanded air cooler range addresses the rising need for effective cooling solutions. These launches reflect our continued focus on quality, innovation, and market relevance.”
By stepping into kitchen appliances and enhancing its cooling solutions, RR Kabel is wiring itself more deeply into Indian homes proving that even a cables company knows how to heat things up in the kitchen and keep things cool elsewhere. The move positions the brand for broader growth as it evolves from wires to a more complete home solutions player.
