MAM
Martin Sorrell bullish on India
MUMBAI: WPP chief executive officer Martin Sorrell is bullish about India’s economy. He believes the GST switchover pangs and demonetisation were only temporary hiccups.
Lauding India’s growth rate, Sorrell mentioned that India continued to remain among the fastest growing economies of the world, the Economic Times reported. When one had legislative change which brought about significant social change, it would lead to disruption. That was short-term pain for long-term gain, he said.
Sorrell, who was in India yesterday to attend the company’s first board meeting, announced the appointment of CVL Srinivas as the new country head. He also hinted that GroupM, which is a part of WPP network, was seek good acquisitions.
Sorrell said he did not believe internet companies such as Facebook and Google were particularly technology companies. They were media companies but took the position publicly as technology companies, which was wrong. He also shared that Facebook hired 4000 employees for its editorial content and social media companies should take responsibility of the content they put out.
He said he believed the technology companies had to take responsibility of their contents appearing on extremist sites or whatever happened to be — about consumer brands, safety, about transparency, about fraud, about bots, about fake news, all those issues, he added.
About characterising what the world was beyond India, he said, it was not growing at six per cent or 5.7 per cent. People would give their eye, teeth, they would cut off their limbs to grow at that sort of rate. The world, he said, was growing at around three to four per cent.
The UK would be lucky if it grew at a couple of percents. In the US, President Trump would like to see the growth at four per cent, he concluded.
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
