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Martin Krieger appointed CEO of Studio 100 Media
MUMBAI: Studio 100 is pleased to announce the appointment of Martin Krieger as CEO of Studio 100 Media and its subsidiaries Studio 100 Film, m4e and the newly formed Studio Isar Animation (Munich / Germany). Mr Krieger will also be responsible for the global commercial business of Studio 100 International including content distribution, licensing and consumer products for the entire Studio 100 slate and some third party IPs.
Mr Krieger takes on this role after years of experience within the media and marketing industry including his excellent track record in leading the global content distribution team of Studio 100 previously where he successfully established its international YouTube business. Prior to this, he worked for The Walt Disney Company in various marketing roles and most recently was responsible for content partnerships at YouTube / Google.
Hans Bourlon, co-founder and CEO of Studio 100 Group, comments; “We are delighted to appoint Martin as CEO for Studio 100 Media, we have great faith in his ability to lead due to his already impressive accomplishments within our Studio 100 Group. I trust him to successfully steer the company during this new phase and perform an essential management role in our newly formed international leadership team.”
“Martin and I established an excellent working relationship during his time as Head of Global Distribution and I’m thrilled to be collaborating with him in our new international leadership team working on Studio 100’s global expansion,” adds Barbara Stephen, Content CEO of Studio 100 International and CEO of Flying Bark Productions.
Martin Krieger, CEO of Studio 100 Media, says, “I am grateful and honored by the trust placed in me. It makes me happy to return to Studio 100, its amazing team and to contribute to the group’s growth in this new role. My leadership will be based on fostering inclusion and diversity to further develop our strong culture. It is through diverse perspectives that we are able to meet today’s audience expectations and anticipate the market needs for tomorrow.”
The appointment of Martin Krieger follows the announcement of Barbara Stephen as Content CEO for Studio 100 International earlier this year, as the company continues to push forward with its global expansion strategy.
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Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
