Brands
Mars hits it out of the park with its first-ever premier league of beauty
MUMBAI: Mars Cosmetics, just bowled over the internet with the Mars Premier League (MPL) — a vibrant collision of cricket frenzy and cosmetic flair. Channeling the pulse of IPL season, MPL wasn’t just a beauty contest — it was a high-stakes face-off blending bat, blush and bold looks in equal measure.
Staying true to its mantra of ‘Makeup for Everyone’, Mars handed over its City Paradise Eyeshadow Palettes to makeup mavens across India, challenging them to capture the spirit of eight IPL cities in jaw-dropping beauty looks. Think stadium roar meets spotlight shimmer.
Mars Cosmetics director and business administrator, Rishabh Sethia said, “We’re always looking at opportunities to pair beauty with moments in culture that truly resonate with our fans. The IPL is a sporting event, of course, but it’s also a celebration of passion, community, and high-level energy. We brought that same energy into the world of makeup with the Mars Premier League. It was not competition; it was a moment for creativity, for self-expression, and for everything glamorous.”
Conducted in four electrifying rounds — the first three online and open to all — the MPL ignited an avalanche of fan votes, reels, and cosmetic creativity. The grand finale saw India’s top beauty creators converge offline, judged by a panel that included Aditi Dubey, Vandana Sehgal, and MPL mentor Anupreet Bakshi.
And it was Delhi’s own Anupreet who walked away with the Rs 1,00,000 cash prize, a red-carpet pass to the Bollywood Hungama Style Icon Awards, and a coveted meet-and-greet with actor Varun Dhawan — all while stealing hearts (and likes) with her fierce, city-inspired artistry.
The finale was a content creator’s dreamscape, featuring interactive hubs like a DIY “Mirror, Mirror” booth and a buzzing nail art lounge — designed to spark influencer creativity and spread the MPL glam gospel across social media.
While Mars remains tight-lipped about whether MPL will return next year, this debut season has already rewritten the rules of beauty marketing — where mascara meets match fever, and fandom finds its fiercest winged eyeliner.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
