Brands
Mars Cosmetics unveils ‘Makeup For Everyone’ at Nykaaland 2024
Mumbai: Mars Cosmetics returned to Nykaaland 2024 from 25 to 27 October at Mumbai’s Mahalaxmi Race Course, showcasing its ‘Makeup For Everyone’ concept. The event featured new product launches, exclusive hampers, interactive experiences, and appearances, celebrating innovation and inclusivity. Attendees gathered at the Mars booth to explore the latest collections, crafted to reflect the brand’s motto of makeup for all.
Mars Cosmetics director & business administrator Rishabh Sethia mentioned, “We are thrilled by the incredible response to ‘Mars Makeup For Everyone’ at Nykaaland 2024. This year, we aimed to deliver an immersive and engaging experience for beauty lovers. From our new launches to exciting games and contests, we were overwhelmed by the enthusiasm and participation from everyone who visited our booth. Nykaaland gave us the perfect platform to connect directly with our audience and showcase our commitment to creating high-quality, affordable, and inclusive beauty.”
Nykaaland 2024 brought together major beauty companies, influencers, and fans, with Mars Cosmetics playing a key role in the event. The brand showcased interactive product experiences and unique releases, reaffirming its commitment to vegetarian, cruelty-free beauty products for Indian consumers. Mars Cosmetics looks forward to inspiring and engaging customers with upcoming product launches and activities.
Brands
Magnum Ice Cream Netherlands takes control of Kwality Wall’s India from Unilever
61.9 per cent stake transfer reshapes ownership as Unilever exits promoter role
MUMBAI: Kwality Wall’s (India) Limited has entered a new chapter, with The Magnum Ice Cream Company HoldCo 1 Netherlands B.V. acquiring a controlling 61.9 per cent stake from a clutch of Unilever PLC-led entities, marking a significant shift in ownership.
The transaction, completed on March 30, 2026, follows a share purchase agreement signed in June 2025. The incoming promoter picked up over 145 crore equity shares, effectively taking control of the company and being formally classified as its new promoter under regulatory norms.
As part of the deal, the outgoing promoter group, including Unilever Group Limited and its affiliated entities, has fully exited its shareholding in the company. They have now been reclassified from promoter to public shareholders, closing a long-standing association with the ice cream business in India.
The board of Kwality Wall’s (India) Limited took note of the ownership change and approved a series of leadership updates alongside it. Ritesh Tiwari stepped down as director, while Abhijit Bhattacharya was appointed as chairperson and additional non-executive director. Tahir Toloy Tanridagli also joined the board as an additional non-executive director.
The reshuffle signals a broader strategic reset as the Magnum-led entity looks to steer the brand’s next phase of growth in India. The transition has been carried out in line with regulatory requirements, including disclosures tied to the open offer and reclassification norms under market regulations.
With Unilever stepping back and Magnum stepping in, Kwality Wall’s India is effectively getting a fresh scoop of leadership and direction. The coming months will reveal how the new promoter plans to scale the brand in one of the world’s most competitive ice cream markets.
