Ad Campaigns
Marriott on Wheels brings ‘Good Food = Good Mood’ to your homes
Mumbai: Mood and food have always had an intrinsic relationship. Food is a universal catalyst dictating our attitudes and emotions – from Monday Blues to Throwback Thursdays, our cravings keep our moods alive. Inspired by this thought, Marriott International has created a digital campaign ‘Good Food = Good Mood’. A series of highly relatable and fun films that capture various situations and moods from everyday life that can be diffused with good food from Marriott on Wheels.
Conceptualised by Shaun Kolah (Warp Studios) and produced by Toast Events, the campaign includes a series of five films, shot in four languages – Hindi, English, Bengali and Kannada.
The films are centred around funny and eccentric situations that play out among family members in the course of a day or a lifetime. With an eager husband waiting for a date night, competing for his wife’s attention which is wholly centred on a nail biting cricket match, to a travel enthusiast grandmother planning her dream trip to Paris when she hears of the lockdown, plans stay on schedule, realizing there are more ways than one, to enjoy Paris! Report cards & Dad encounters are always unpredictable. Anticipating fireworks on the big, fat ‘F’ that dominates his report card, a boy does his best to soften the blow. Cut to a demure, shy girl going through the rituals of an arranged marriage, prepped she waits her turn to drop a bombshell announcement on her unsuspecting family, it’s a heart stopping moment , but there are new plans on the table now – moods are uplifted, bonds are celebrated and happiness is diverted back to where it belongs, all made possible with good food from Marriott on Wheels.
Marriott International senior area director of marketing – south Asia Khushnooma Kapadia said, “With people being encouraged to stay home, Marriott on Wheels remains a strong medium to ensure our guests do not miss out on their favourite food. Encapsulating the love for our cuisines have received and the innate power of food to uplift our moods, we have created a light-hearted digital campaign built on relatable and meaningful situations, enabling us to interact with our customers through a creative dialogue, allowing us to grow brand awareness and strengthen brand perception.”
Introduced in 2020, Marriott on Wheels is a premium food delivery service from Marriott International that ensures the safe delivery of a diverse variety of Marriott’s signature dishes. Available in 26 cities and spanning a network of 76 hotels, Marriott on Wheels promises an authentic dining experience with a host of favourite, award-winning dishes on offer, prepared and delivered adhering to strict hygiene and safety norms, not forgetting the high value-for-money proposition.
Digitally amplified across Instagram, Facebook & Youtube, through reels and IGTV videos, you can catch these videos on the links below:
Film 1: World cuisine at your doorstep
https://www.youtube.com/watch?v=sT_G4vlbkSU
Film 2: Date nights with Marriott on Wheels
https://www.youtube.com/watch?v=vKm086oEEb8
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
