Brands
Marriott launches ‘Revive’ bed collection
Mumbai, January 13th, 2006: Global hospitality chain Marriott Group of Hotels introduced its bedding package that has ‘Revive’. The collection will be introduced across 2400 Marriott hotels worldwide and in India.
According to an official release, the collection includes plusher mattresses, softer sheets, more pillows and a new, fresh, white look. The transformation is part of Marriott’s global bedding initiative which will utilize over 30 million yards of fabric enough to stretch more than two thirds of the way around the world. By year end, the company expects that 628,000 beds at approximately 2,400 hotels worldwide, across hotels worldwide, across eight brands, will have the new look and feel.
To spice up the occasion, Marriott also launched a Revive Calendar for 2006 which has 14 celebrities including Sharmila Tagore, Soha Ali Khan, Dj Aqueel, Yuvraj Singh, Shilpa Shetty, Malaika Arora Khan and Amrita Arora.
Zoom will telecast the making of the calendar on 28 January at 9 pm.
Brands
JioStar names Bhaskar Ramesh head of entertainment sales, digital
Ex-Google leader to drive data-led streaming sales and advertiser partnerships
MUMBAI: JioStar has roped in Bhaskar Ramesh as the new head of entertainment sales, digital. Reporting to Kevin Vaz, CEO of Entertainment at JioStar, Ramesh is set to steer the company’s digital sales strategy with a sharp focus on data-driven advertising and measurable outcomes.
Ramesh joins from Google, where he was part of India’s leadership team and helped shape YouTube’s monetisation and product strategy. His experience spans technology, retail, finance, consumer goods and automotive sectors, along with leading digital transformation initiatives across traditional and digital platforms.
In his new role, Ramesh will oversee all digital entertainment sales, working to blend technology, creativity and data into results advertisers can count on.
Kevin Vaz said, “The future of streaming will be built as much on smart monetisation as on engaging content. Bhaskar’s expertise in digital strategy will add tremendous value to our business.”
Ramesh’s career also includes stints at Godrej, Marico and Reliance Broadcast Network, where he handled P&L, operations and brand building. He holds a postgraduate diploma in management from SP Jain Institute of Management & Research.
With Ramesh at the helm, JioStar is clearly aiming to turn clicks into cash while keeping viewers entertained.
