MAM
UTV Bindass aims at strong growth in FY’11
MUMBAI: After consolidating its position among the youth entertainment channels, UTV Bindass, the UTV Global Broadcasting (UGBL) channel, is now gearing up to monetize its position.
“All our efforts are paying in the expansion of the brand and we are seeing a significant jump in the revenues this year,” says UTV Bindass business head Nikhil Gandhi.
Bindass fights in a market which is too cluttered with youth and music channels including MTV, Channel [V], Mastiii, and 9XM.
So far, MTV gets the lion’s share of the revenue in the genre. So will Bindass come closer to MTV?
Answers Gandhi, “We will end the fiscal very close to our nearest competitor.”
Bindass was launched in September 2007, touted as the first 360 degree entertainment brand for Indian youth. Bindass adopted the brand values of youth – fun, frank, and fearless – and built it as a platform to cath its target audience using TV, movies, web, mobile, ground and campus activities.
“We have grown to become the number one channel in the genre, because we understood the need of the youth. It is a result of extensive research and planning,” claims Gandhi.
Gandhi is also pinning hopes on the upcoming shows, which the channel will launch in the coming six months, to take its share further.
“The next four months are very important for us. You will see new format shows, one reality show in dating space, one more relationship based. We will also launch a action reality show and a youth-based fiction show in the fourth quarter of the fiscal,” Gandhi adds.
Further, the channel is also looking at advertiser funded programming (AFP) as a major revenue stream. “We have set up a special team, which will take care of the AFPs. We are taking this very seriously,” Gandhi said.
Interestingly, 15 per cent of MTV’s revenue comes from Viacom Brand Solutions (client lead stuff, events and advertiser funded programming). The channel has done some AFP shows like Pulsar MTV Stunt Mania, and MTV Force India The Fast and The Gorgeous.
If you are shortlisted for a few of the best CBSE schools in Mumbai, you are probably noticing a clear shift in what “good schooling” looks like today. Strong marks still matter, but so do safety systems, student wellbeing, and learning spaces that feel current and purposeful. The most trusted campuses are not choosing one priority over another. They are building a school experience where academics, safety, and modern facilities work together, day after day.
Academic Rigour Without Burnout
In many of the best CBSE schools in Mumbai, academic strength is built through clarity, consistency, and better teaching design, not endless pressure. You will often see a stronger focus on concept-building, application, and regular feedback to help children feel less lost or rushed.
Conceptual Learning That Feels Relevant
CBSE naturally rewards conceptual understanding, especially in STEM-heavy subjects, and schools are improving how they teach those fundamentals using more visual and hands-on approaches. Modern classrooms, well-planned labs, and reading spaces make it easier for students to connect theory with real understanding.
- Teachers explain concepts with models, demonstrations, and real-life examples, not only textbook reading
- Assessments include problem-solving and explanation-based answers, not only memory checks
- Structured academic support exists for students who need extra help, without labelling or shame
- Co-curricular learning is scheduled sensibly, so it supports academics rather than competing with them
Safety as a System, Not a Promise
Parents in Mumbai are rightly cautious. Traffic, large campuses, crowded neighbourhoods, and long commutes can increase risk if a school is casual about safety. Strong schools treat safety as a set of systems with accountability, not as a marketing line.
Compliance, Preparedness, and Child Protection
For CBSE-affiliated schools, safety expectations are not optional. CBSE’s affiliation norms direct schools to follow Supreme Court guidance, the national school safety policy, child protection safety manuals, and the National Building Code, along with strict requirements for building, fire, water, hygiene, transport precautions, and supervised cyber safety.
- Controlled entry and verified visitor processes
- Regular evacuation drills and clearly displayed emergency routes
- Trained staff in supervision in high-movement areas such as corridors, playgrounds, and activity blocks
- Transport systems designed for visibility and tracking, including GPS-enabled buses in many premium setups
- Clear digital safety rules in computer labs with adult supervision, not open access
Modern Facilities That Actually Support Learning
Facilities matter only when they improve learning and the day-to-day student experience. The strongest campuses invest in spaces that support teaching quality, student curiosity, and balanced development, rather than only impressing during a tour.
Learning Spaces Built for Understanding
Digitally enabled classrooms, well-equipped laboratories, and functional libraries can improve how children learn, especially when teaching is designed around exploration and clarity rather than rote completion.
Sports and Creative Spaces That Build Confidence
A balanced CBSE school environment in Mumbai often includes sports courts, outdoor grounds, and dedicated rooms for music or activities, as these spaces foster discipline, teamwork, and self-expression.
What Parents Can Observe During a Campus Visit
A campus visit becomes far more useful when you look beyond brochures and ask how things run on a typical school day.
- Ask how the school tracks learning progress and supports students who are struggling
- Observe whether classrooms feel active and engaging, or silent and purely lecture-driven
- Check how entry and dispersal are managed during peak crowd times
- Ask how transport safety is monitored and how incidents are escalated to parents
- Look for visible safety signage, staff presence, and clear supervision routines
Closing Thoughts
The best CBSE schools in Mumbai are moving towards a more complete definition of school quality: strong academics taught with clarity, safety managed through systems and accountability, and facilities that genuinely support learning and growth. Many top CBSE schools in Hyderabad are also pushing towards concept-based learning, stronger safety routines, and upgraded learning spaces.
