MAM
Luxor Nano Technology ropes in Amitabh Bachchan as brand ambassador
MUMBAI: Luxor Group‘s Luxor Nano Technology has appointed Amitabh Bachchan as the brand ambassador to endorse their newly launched product Luxor Nano Clean.
Bachchan will be seen endorsing Luxor Nano Clean products in an all India multimedia campaign estimated at a marketing budget of Rs 150 million. He will feature in TVC created by Lowe Lintas and directed by Lowe Lintas chairman and CCO R. Balki.
Luxor Nano Clean (cleaners and protectors) are based on the revolutionary Nanotechnology, a 2 in 1 technology which not only cleans but also protects the object, and is being introduced in the world for the first time by Luxor Group.
Luxor Group chairman and president D.K. Jain said, “I am very pleased to announce our association with Mr. Bachchan to endorse our newly launched product in the market called Luxor Nano Clean by Luxor. We could not have found a better choice since his acting and skills was a start of a new era in the Bollywood industry and with our product we tend to repeat the same- a 2 in 1 revolutionary technology which will definitely surprise the Indian cleaning products industry. Mr. Bachchan‘s association with our brand has done wonders to us and we hope to continue the same way.”
Balki said, “Just like Mr. Bachchan, Luxor Group has been evolving over the years and have tried to remain pioneers in terms of technology, with varied product offerings. In order to capture the target audience for Luxor Nano Clean, we wanted to take help from someone who has a spotless personality and who better than Mr. Bachchan”.
Bachchan added, “My association with Luxor Group goes back a long way and I have seen the brand evolved in India in a big way. A pioneer in writing instruments Luxor has brought few world-famous brands like Parker, Pilot, and Waterman in India to serve the Indian consumer market. I wish them all the very best for their new venture and hope they continue to lead the market as pioneers.”
Brands
Cars24 and Tesla India launch integrated EV trade-in programme
Owners can now swap petrol or diesel cars for Tesla Model Y with up to Rs 3.25 lakh in benefits.
MUMBAI: Switching to electric just got a serious power boost Cars24 and Tesla have teamed up to make the shift from petrol or diesel cars smoother than ever. Cars24 has announced a collaboration with Tesla India to introduce an integrated trade-in programme that simplifies the entire journey of moving to an electric vehicle. The limited-period offer combines vehicle sale and new purchase into one seamless experience, removing the usual hassle of managing two separate transactions.
Under the programme, Tesla is offering an exchange bonus of Rs 3 lakh on petrol and diesel vehicles. Customers who complete a Tesla purchase will also receive an additional Rs 25,000 exchange bonus from Cars24, taking the total benefit to Rs 3.25 lakh.
The process begins at Tesla Experience Centres, where customers interested in the Model Y can start the exchange. Alternatively, they can initiate the process on the Cars24 website or app by entering their vehicle details. After a quick doorstep inspection, Cars24 provides a transparent price quote with no obligation to proceed.
If the customer accepts the offer, Cars24 handles the entire process end-to-end including vehicle pickup, direct bank payment, and ownership transfer making it completely hassle-free.
To make the switch even more accessible, Tesla is offering financing options with a down payment starting at Rs 6 lakh and EMIs from Rs 49,000 per month. The Model Y also supports convenient home charging for everyday use.
Cars24, co-founder and CMO Gajendra Jangid said, “At Cars24, our focus has always been on simplifying car transactions. Partnering with Tesla allows us to extend that convenience to customers transitioning to electric vehicles.”
With electric vehicles promising significantly lower running and maintenance costs, this collaboration aims to remove the biggest friction points in switching to an EV. For many Indian car owners, the road to going electric just became a lot less bumpy and a lot more rewarding.
