MAM
Law & Kenneth to create new corp identity for Sanjiv Goenka
MUMBAI: Sanjiv Goenka, younger son of Rama Prasad Goenka, is creating a new corporate identity for his share of the RPG Group and has assigned the re-branding job to Law & Kenneth.
Goenka is spending over Rs 250 to 300 million on the new design, logo and the subsequent communication campaign.
Law & Kenneth has already begun the re-branding process and the new image would be launched around June this year.
In February last year, RP Goenka divided the Rs 170 billion RPG Group between his two sons.
Since January last year, Law & Kenneth, Kolkata has been handling the creative business for the private labels of Spencer‘s Retail, which is now owned by Sanjiv Goenka.
Sanjiv Goenka’s corporate brand will be called RP Sanjiv Goenka Group, while his elder brother Harsh Goenka retains the RPG brand name.
Post-division, Sanjiv Goenka got the charge of power utility CESC, Noida Power, music company Saregama, Phillips Carbon Black, retail chain Spencer’s Retail, and music chain Music World.
Harsh Goenka is in charge of tyre maker Ceat, infrastructure firm KEC International, IT company Zensar Technologies and RPG Lifesciences.
MAM
Lego brings Messi, Ronaldo, Mbappé, Vinicius together
Campaign clocks 314 million views ahead of FIFA World Cup 2026 buzz.
MUMBAI: Four legends, one frame and not a single tackle in sight. Lego has pulled off a crossover few thought possible, uniting Lionel Messi, Cristiano Ronaldo, Kylian Mbappé and Vinícius Júnior in a single campaign ahead of the FIFA World Cup 2026 only this time, they’re building dreams brick by brick.
Titled “Everyone wants a piece”, the campaign features the quartet assembling a Lego version of the World Cup trophy, before placing miniature versions of themselves atop it, a playful nod to football’s ultimate prize. Shared widely across social media, the ad carries a pointed disclaimer: it is not AI-generated, a subtle but telling signal in an era where even reality is often questioned.
The numbers tell their own story. The campaign has already crossed 314 million views on Instagram across the players’ accounts, with fans hailing it as a rare, almost nostalgic moment particularly for the reunion of Messi and Ronaldo, whose last shared campaign ahead of the 2022 World Cup became one of the platform’s most-liked posts.
Beyond the film, Lego is extending the play with exclusive, player-themed sets tied to each of the four stars, part of a broader football-led programme designed to ride the global momentum building towards 2026. The idea, as echoed by the players themselves, leans into the parallels between football and play experimentation, creativity, failure, and triumph.
Messi described the sets as a way to bring on-pitch moments into an imaginative, hands-on world, while Ronaldo called the transformation into a Lego figure a rare honour, blending sport with storytelling. Vinícius, meanwhile, struck a more personal note, recalling childhood moments of building with Lego and framing creativity as a universal language that transcends borders.
The timing is no accident. With the 2026 World Cup set to run from June 11 to July 19 across the United States, Canada and Mexico, and featuring an expanded 48-team format, global anticipation is already building. Argentina, led by Messi, will enter as defending champions, adding another layer of intrigue.
For Lego, the campaign does more than celebrate football, it taps into its mythology. Because when icons become figurines and rivalries turn into play, the beautiful game finds a new kind of pitch. one built, quite literally, by hand.
