Paytm's new coming-of-age film highlights youthfulness of brand
The ad campaign showcases the brand as preferred mode of payment transcending all ages.
Mumbai: Digital payments and financial services platform Paytm has released a coming-of-age ad film “Dil Ke Account Se Paytm Karo” on first date, showcasing the brand as the preferred mode of payment transcending all ages. Released ahead of Valentine's Day, the marketing campaign promotes the brand’s ‘convenience of payments,’ giving users an option to pay using Paytm QR code, UPI and more.
The ad film shows two teenagers going out on their first date and eventually finding love. It is designed by dentsu Impact and produced by Crazy Few Films, while the song has been sung by singer Jasleen Royal.
“We wanted to connect with our young audience in an emotional manner and this story came out of a simple insight – across the nation, people who live in close knit neighborhoods are more like family to each other," said Paytm vice president – marketing Abhinav Kumar. "As they celebrate love together, Paytm is a part of their everyday lives, helping them help each other."
According to One97 Communications - the company that owns Paytm, the 'Dil Ke Account Se Paytm Karo’ campaign is more than just a story of two lovebirds. "The campaign is also a story that captures the relevance and youthfulness of Paytm as a brand," it said.
