Brands
Marketing maven climbs the Kotak ladder with promotional panache
MUMBAI: Kanchi Parekh has ascended to vice president marketing at Kotak Mahindra Bank, capping a three-year climb through the private banking heavyweight’s ranks. The April 2025 promotion marks another conquest in her decade-plus march through India’s most competitive financial services sector.
Parekh’s CV reads like a masterclass in brand warfare. Her journey began at Peacock Media (2008-2010), cutting teeth on client management and retail campaigns. A stint at The Indian Express honed her event orchestration skills before the real breakthrough at DHFL, where she managed portfolios worth Rs 89-107 crores whilst delivering a jaw-dropping 458 per cent lift in enquiries and 1,377 per cent increase through direct CRM.
At ItzCash Card, India’s pioneering prepaid card entity, she commanded Rs 6 crores across 65,000 franchisees. Her insurance sector mastery crystallised at Future Generali and HDFC ERGO, where she crafted “always-on” marketing strategies spanning retail, bancassurance, and digital channels. SBI General Insurance elevated her to team lead, polishing her multi-channel expertise.
Kotak clearly spotted a thoroughbred when it hired Parekh as deputy vice president in February 2022. Her swift promotion suggests the investment paid handsome dividends. In an era of soaring customer acquisition costs, having a marketing strategist who navigates B2C and B2B2C channels with equal aplomb is worth its weight in rupees.
Her skill set resembles a marketing Swiss Army knife: campaign management, digital strategy, public relations, employer branding, and analytics—all backed by proven agency management abilities. As India’s financial services sector digitises rapidly, Kotak appears to have secured a marketing general capable of commanding campaigns across every conceivable channel.
For Parekh, vice president represents not just career progression, but validation of a strategy that’s seen her master every major financial vertical whilst building Mumbai’s most versatile marketing reputation.
Brands
Wellbeing Nutrition ropes in Malavika Mohanan as brand ambassador
Actor fronts Marine Collagen and Skin Fuel Glutathione portfolio.
MUMBAI: Malavika Mohanan just became the face of inner glow because when your skincare starts in the bottle instead of the jar, even beauty gets a glow-up from the inside out. Wellbeing Nutrition has appointed acclaimed actor Malavika Mohanan as brand ambassador for its premium Korean Marine Collagen and Skin Fuel Glutathione range. The move signals a deliberate shift in the Indian ingestible beauty segment from surface-level routines to foundation-level nutrition that supports skin health from within.
The campaign positions collagen as the essential “beauty protein” that maintains elasticity and firmness, with daily supplementation reframed as a consistent ritual rather than a quick cosmetic fix. It aims to simplify the science behind collagen and build awareness around long-term skin nourishment.
Wellbeing Nutrition co-founder Saurabh Kapoor said, “In India, collagen is still largely viewed through a cosmetic lens, associated with glow and quick fixes. In reality, it is the primary structural protein of the skin, and we begin losing nearly 1 per cent of it every year in the late 20s. Yet a significant number of consumers remain unaware of its foundational role in long-term skin health. Our goal is to shift the conversation from fixing visible signs to feeding the foundation.”
Malavika Mohanan added, “For me, skincare has always been about consistency and taking care of myself in ways that go beyond just what I apply on my skin. I love the idea of supporting skin health from within, and that’s what drew me to Wellbeing Nutrition’s Marine Collagen and Skin Fuel Gluta.”
The Korean Marine Collagen uses nano-hydrolyzed peptides for better bioavailability, while Skin Fuel Glutathione complements the inside-out approach. The portfolio targets structure, brightness and resilience over time, backed by clinical research.
The ambassador announcement kicks off a broader collagen-focused roadmap for the brand, with planned innovations across formats and functional blends.
In an era where beauty routines are getting deeper than skin, Wellbeing Nutrition isn’t just selling supplements, it’s selling the quiet power of feeding your glow from the inside, one daily scoop at a time.
