Brands
Marketing maestro Varun Thakar lands top brand gig at Razorpay
MUMBAI: High-flying marketing strategist Varun Thakar has nabbed a plum position as director of brand marketing at fintech powerhouse Razorpay, after catapulting travel major Cleartrip into the second spot in India’s cutthroat online travel market.
The Cannes Lion winner, who took up his new role this month, brings a blistering track record of brand transformations and marketing wizardry to the payment processing giant.
During his three-year stint at Cleartrip, Thakar worked marketing miracles, masterminding a spectacular brand relaunch that sent top-of-mind awareness rocketing.
The marketing maverick, who wielded a hefty budget at Cleartrip, orchestrated the company’s first-ever big billion day campaign, roping in celebrities for a multi-channel blitz that delivered the brand’s highest-ever share of voice.
“Thakar’s magic touch was evident in the wildly successful #ORTRAVELONCLEARTRIP campaign, which saw brand mentions surge by an eye-watering 2000 per cent,” said an industry observer.
Before making waves in the travel sector, Thakar cut his teeth at beverage behemoth AB InBev, where he drove Budweiser’s brand power growth to record levels and spearheaded four 360-degree campaigns with a wallet-busting budget.
The Goa Institute of Management alumnus also spent five years at adhesives giant Pidilite, managing its pipe joining portfolio and delivering impressive top-line revenue growth.
As Razorpay looks to cement its position in India’s digital payments landscape it will be banking on Thakar’s proven knack for sticking his brand messages where they count and brewing up advertising campaigns that leave competitors feeling distinctly flat.
Brands
MS Dhoni joins Cars24’s Crashfree India as Goodwill Ambassador
Cricketing legend lends his voice to the fight against road fatalities in India.
MUMBAI: MS Dhoni has traded his cricket whites for a new kind of captaincy, one that aims to save lives on India’s roads. The former India captain has been appointed Goodwill Ambassador for Crashfree India, Cars24’s national road safety initiative. The move brings one of the country’s most trusted and disciplined public figures to a cause that desperately needs both credibility and urgency.
India continues to record the highest number of traffic fatalities globally. In 2024 alone, 1,80,000 people lost their lives on Indian roads, one every three minutes. The country has roughly 1% of the world’s vehicles but accounts for 11 per cent of global road deaths. Shockingly, 66 per cent of those killed were between 18 and 34 years old, the most productive age group, and nearly 10,000 were school students. Seven in ten fatalities were linked to overspeeding.
Dhoni, known for his calm judgment under pressure, did not mince words when speaking about the issue. “A vehicle gives you freedom, but it also gives you responsibility,” he said. “On our roads, too many people still see safety as a rule to follow only when someone is watching. That mindset has cost us far too much.”
He added: “We already know what is going wrong. We know how many lives are being lost. What we need now is not more excuses. We need more responsibility, more discipline, and more respect for life.”
For Cars24, the association goes beyond a celebrity endorsement. Founder and CEO Vikram Chopra described Dhoni’s involvement as a game-changer: “His understanding of Indian roads is grounded in lived experience. He holds us to a higher standard and his involvement challenges us to push this mission further.”
Crashfree India aims to shift the national conversation on road safety from reaction to prevention, from accepting deaths as routine to treating them as the urgent failure they are. With Dhoni on board, the initiative gains a powerful, trusted voice that transcends statistics and connects directly with millions of Indians.
In a country where dangerous driving is too often mistaken for confidence, Dhoni’s message is refreshingly clear: true strength lies in control, discipline, and respect for life. When one of India’s most respected captains decides to lead this fight, the conversation suddenly becomes much harder to ignore.
The roads just got a new captain. And this time, the goal is not to win a trophy but to save lives.
