MAM
Market Research Society of India to target non-users of research
MUMBAI: Market Research Society of India (MRSI) president B V Pradeep has said that the non-users of market research as a segment should be explored to broaden the market. Opening the organisation’s16th annual seminar in Mumbai, he also elaborated on the needs to convince current and potential users of market research.
“The Market Research Society of India is on the forefront of growing the market research industry in India. We need to convince current and potential users of market research to more extensively deploy & integrate research into their decision processes. We also need to convert non-users of research,” he said.
The key note address was delivered by Mahindra Renault EVP, M&M & MD Rajesh Jejurikar, who stressed on adopting non-traditional ways of understanding customers. “Observing customers while they use or buy products can be very insightful” he said “At M&M, we look at the customer as our guest. Market research needs to identify new ways and means of understanding customers better,” Jejurikar said.
A total of nine papers were presented through out the day. The topics ranged from “A cultural understanding of South India” to “Understanding the home delivery channel”, states an official release.
The first day’s program was concluded with a panel discussion between leading research and marketing professionals. IMRB International president Thomas Puliyel, head of Phillips India entertainment business Shivkumar, TNS director Paul Abraham and Diageo marketing-in-charge Santosh Kanekar were the panelists.
The discussion was focused on making market research work better by going beyond the obvious. A need to establish a strong thought leadership was expressed. The panelists agreed on the necessity to add more value to research solutions. Interestingly, there was also an agreement on the need to charge more for the additional value delivered, the release adds.
Brands
UP govt, HGS unit to skill one lakh youth in digital push
MoU targets jobs, training and future ready talent across state
MUMBAI: Government of Uttar Pradesh has joined hands with OneOTT Intertainment Limited, the broadband arm of Hinduja Global Solutions, to train one lakh youth, signalling a fresh push towards jobs in the digital economy.
The memorandum of understanding, signed with the Employment Department Uttar Pradesh, aims to bridge the gap between skills and industry needs while opening up employment pathways for young people across the state.
The agreement was formalised by principal secretary, labour and employment, M. K. Shanmugha Sundaram and whole-time director, Hinduja Global Solutions and MD and CEO, OneOTT Intertainment Limited, Vynsley Fernandes, in the presence of labour minister Anil Rajbhar.
Under the partnership, OneOTT Intertainment Limited will roll out training programmes, workshops and knowledge-sharing platforms designed to equip youth with skills aligned to a rapidly digitising economy. The initiative will also include research inputs, technical guidance and policy-level support to ensure effective execution.
Principal secretary, labour and employment, M. K. Shanmugha Sundaram, said, “This collaboration will help align skill development programmes with actual industry needs and prepare the youth of Uttar Pradesh for emerging opportunities in the digital services sector.”
Hinduja Global Solutions whole-time director, and OneOTT Intertainment Limited MD and CEO Vynsley Fernandes said, “India’s progress is closely linked to strengthening the capabilities of its young workforce. At HGS, we see skills evolving alongside technology, and partnerships like this help build a stronger digital ecosystem.”
The state government will facilitate coordination across departments and institutions, ensuring the programmes reach the right audiences and deliver measurable outcomes.
As digital infrastructure expands and technology reshapes job markets, initiatives like this are positioning skill development not just as training, but as a gateway to opportunity for the next generation.
