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Market research firm Ipsos expands Asia Pacific network
MUMBAI: Ipsos, which claims to be the world’s third largest survey-based market research group, has extended its network to include two new offices in the Asia Pacific region.
The firm recently opened start-up offices in the Philippines and Hong Kong. This brings up the number of Ipsos office locations in Asia Pacific to 14.
The two new offices are under the direction of the Executive Director of Ipsos in Asia Pacific, Steven Altman. The Philippines office is managed by Iposos senior director Lou Ramoran who was a former director of AC Nielsen. The Hong Kong office is being looked after by the GM Alice Page. Page had previously set up ‘Incepta Marketing Intelligence’s offices in Hong Kong and Shanghai.
Ipsos CEO for the Asia Pacific region Richard Mecchi said, “We are delighted to announce the launch of these two new country offices. Ipsos in the Philippines increases our coverage in the important southeast Asian market. Ipsos in Hong Kong will incorporate the luxury division, working closely with Ipsos in Paris, focussing on high net worth individuals and a range of products and services specially designed for this market.”
Founded in 1975 Ipsos is owned and managed by research professionals. In 2004, Ipsos generated global revenues of 606 million euros. The Ipsos Group has offices in more than 40 countries internationally. In the Asia Pacific region it now has dedicated offices in Japan (Tokyo and Osaka), Korea, Taiwan, China (Beijing, Shanghai, Guangzhou and Chengdu), the Philippines, Hong Kong, Singapore and Australia (Sydney, Brisbane and Melbourne).
MAM
WPP appoints Estée Lauder’s Anne-Isabelle Choueiri as chief transformation officer
Former Estée Lauder executive to lead operations, technology and culture overhaul under WPP’s three-year growth plan
LONDON: WPP has appointed Anne-Isabelle Choueiri as chief transformation officer in a newly created role tasked with delivering the group’s Elevate28 strategy.
Choueiri joins from The Estée Lauder Companies, where she led enterprise-wide strategic initiatives, including the “One ELC” operating model and major upgrades to enterprise marketing, data and analytics capabilities. She also led the redesign of enterprise technology teams and served on the company’s AI taskforce, driving AI strategy, adoption and value realisation across the business.
At WPP, she will be responsible for designing, implementing and embedding the operating model behind Elevate28, the company’s three-year growth plan unveiled in February 2026. She will lead efforts to improve innovation, efficiency and integration across WPP’s client offerings, with a focus on delivering agile, outcome-driven solutions and measurable growth.
Choueiri will oversee organisational transformation across the group, working closely with product and enterprise technology teams to deploy AI, data and technology to build new capabilities and improve operational performance. She will also work with the people function to embed cultural change, strengthen an agile performance mindset and support talent development across the organisation.
Before joining Estée Lauder, she held senior roles across consulting and digital agencies, including at Accenture, Masaï (a Bain & Company spin-off), and Kearney, with experience spanning strategy, data and digital marketing transformation.
Cindy Rose, chief executive officer of WPP, said Choueiri brings a strong track record of leading large-scale transformation across operations, technology and culture, adding that her appointment will help accelerate the group’s next phase of growth under Elevate28.
Choueiri said WPP’s strategy represents an ambitious opportunity to reshape how the company operates and delivers for clients, adding that she looks forward to building integrated solutions and fostering a culture of innovation and change.
She will be based in New York and will join WPP’s executive committee.
