MAM
Marico ups Q1 ad spend by 9.1% to Rs 1.02 bn
MUMBAI: FMCG major Marico has increased its spend on advertisement and sales promotion by 9.1 per cent for the first quarter ended June as it has launched new products.
The spend for the first three months of the fiscal stands at Rs 1.02 billion, up from Rs 937.89 million a year ago. For the full-fiscal ended March 2011, Marico had invested Rs 2.30 billion towards advertising and sales promotion.
Marico introduced Saffola Arise, low glycemic index rice last year and entered the breakfast cereals market with the introduction of Saffola oats. In March 2011, the company introduced two new varieties, a long grain and a Basmati, to cater to regional preferences.
Marico has posted a consolidated net profit of Rs 850.02 million for the quarter ended 30 June 2011 as compared to Rs 737.35 million for the same quarter last year, reporting a growth of 15.28 per cent.
On a standalone basis, Marico‘s net profit rose 20.7 per cent to Rs 816.1 million during the current quarter under review, up from Rs 675.6 million a year ago.
AD Agencies
Gaëtan du Peloux of Marcel named jury chair for Abby Awards 2026
French creative leader to head Still Print category at Goafest this May
MUMBAI: Gaëtan du Peloux, co-president and chief creative officer at Marcel, has been appointed jury chair for the Still Print category at the Abby Awards 2026, powered by The One Club | The One Show.
Born in Paris and the eldest of seven siblings, du Peloux began his career as a copywriter at CLM/BBDO in 2003. Over the years, he has become one of the most celebrated French creatives of his generation, with over 400 awards to his name, including multiple Cannes Lions Grand Prix, D&AD Black Pencils and One Show best of show accolades.
At Marcel, the creative hot shop of Publicis Groupe, du Peloux and his creative partner, Youri Guerassimov, have produced landmark campaigns for national and international brands. Notable work includes “The Inglorious Fruits & Vegetables” for Intermarché, “The Black Supermarket” for Carrefour, “HackMarket” for Back Market, and “WoMen’s Football” for Orange.
Du Peloux also serves as president of the French Art Director’s Club and has participated in numerous creative festivals worldwide, including D&AD, Cannes Lions, One Show, Clio, LIA, Eurobest, Andy, NY Festival and French ADC. Outside work, he is a husband and father of three.
The Abby Awards 2026 Powered by The One Club | The One Show will take place during Goafest 2026 from 20 to 22 May in Goa, where du Peloux will lead the judging of the Still Print category.
