MAM
Marico looks beyond – uses hairstyling workshops to promote Silk & Shine
BANGALORE: Following a hairstyling workshop in Pune, Marico conducted a similar workshop in Bangalore on 18 June. This initiative was timed to match the start of the college year, will be held in other metros and mini metros.
Marico plans to have a fashion guru or a top end hairstylist to promote Silk-n-Shine as an after wash applicant to style hair in each of the cities where the workshops will be held. The workshop aims to show the youth how to look good and beautiful in a matter of minutes seven days a week.
Silk-n-Shine aims at addressing the styling needs of the youth and allows them to enjoy stylishly beautiful hair. Its unique selling proposition being – detangling hair making it soft and silky.
“We’ll be covering Hyerabad, Coimbatore, Lucknow, Chandigarh, Indore along with the major metros”, said Marico PR manager Sandhya Gupta while speaking with Indiantelevision.com . “A workshops costs anywhere up to Rs 50,000, depending on the city and the local talent, we’ve not ear-marked any budget for this initiative. We’ll see how it goes”, added Gupta. Ambience and MaCann handle their creatives while Madison media looks after its media duties.
Marico’s claims that it has leveraged it’s core source of competitive advantages- viz. branding, distribution, cost management, innovation and R&D to set up a fast growing franchise of new products and services. Their share in turnover has moved from three per cent in 2000 to 20 per cent in 2005.
Approximately, 56 million consumers packs are sold to 100 million consumers in 18 million households through a distribution network of 1.5 million outlets in India.
The Rs.10 billion revenue Marico group has 12 brands including Parachute, Saffola, Kaya, Sundari, Hair & Care, Shanti and Medicare which occupy a significant portion of the pie in their respective market segments. Their 34 Kaya Skin clinics are set up in a number of cities in Indian and the UAE. and the Sundari range of premium Ayurvedic skin care products are sold in the US and other countries
MAM
Sleepwell unveils nationwide sleep study on World Sleep Day
79 per cent use screens before bed, 36 per cent of 18–25-year-olds sleep ≤5 hours.
MUMBAI: Sleepwell just dropped the pillow truth bomb because when India’s sleeping less and scrolling more, even the mattress wants to stage an intervention. On World Sleep Day 2026, Sleepwell released its nationwide Sleep Study, painting a stark picture of India’s escalating sleep crisis. The findings show that 79% of Indians use screens right before bed, fuelling restless nights and drowsy days. Alarmingly, 36% of young adults aged 18–25 sleep five hours or less making them the country’s most sleep-deprived group.
The study also busts the myth of “catch-up sleep”, 65% of respondents actually sleep even later on weekends, pointing to increasingly irregular patterns that spill fatigue into the working week. Mattress discomfort emerged as a frequently overlooked culprit behind late-night wake-ups and constant leak-anxiety checks.
To drive the message home, Sleepwell’s CMO Puneet Gulati appeared on Zee Business, stressing that quality sleep isn’t a luxury, it’s foundational health. He highlighted how the right mattress can transform restless nights into restorative ones.
The brand doubled down with clever late-night activations, partnering with a quick-commerce platform to serve contextual ads between 11 pm and 3 am, gently nudging bleary-eyed scrollers to consider mattress discomfort as the reason they’re still awake and pointing them to the nearest Sleepwell store. Digital influencers and creators also shared relatable stories of how poor sleep fuels impulsive late-night behaviour.
In a nation that celebrates hustle but quietly pays for it in lost rest, Sleepwell isn’t just selling mattresses, it’s selling the radical idea that sometimes the bravest thing you can do is close your eyes and actually sleep well.
