Brands
Marico launches Saffola Cuppa Oats, revolutionising quick & nutritious snacking
MUMBAI: Marico, one of India’s leading FMCG giants, has shaken up the oats category with its latest innovation—Saffola Cuppa Oats. Designed for today’s fast-paced consumers, this ‘masaledaar’ yet nutritious snack delivers bold flavours with zero time waste.
Ready in just four minutes with boiling hot water, Saffola Cuppa Oats comes in two irresistible flavours—Magic Masala and Spicy Mexicana. The recipe combines oats, millets, and crunchy multigrain bites, offering not only a satisfying crunch but also high fibre and protein content.
True to Saffola’s ‘No Nasties’ promise, the product is made with no maida, artificial flavours, colours, preservatives, or palm oil, ensuring a better-for-you snack without compromising on taste.
Whether it’s a rushed morning, an afternoon slump, or a midnight craving, Saffola Cuppa Oats provides the perfect balance of taste, nutrition, and convenience. Designed for working professionals, young adults, and students, this mess-free solution fits seamlessly into busy schedules.
Currently available across leading retail stores and quick-commerce platforms, Saffola Cuppa Oats is the go-to snack for the modern consumer who craves bold flavours and quick, nutritious fixes.
Introducing the product, Marico Ltd business head – foods business Nilanjan Roy Choudhury shared insights on the launch, “At Marico, we are committed to continuous innovation that meets the evolving health needs of our consumers. We recognised that modern consumers crave a snack that delivers flavour and nutrition without compromising on the chores of their busy life. To bridge this gap, we curated Saffola Cuppa Oats, a category-redefining easy-cook oats offering a quick, tasty, and nutritious mess-free snack that fuels their ambitions and effortlessly fits into their dynamic lifestyles. This unique product represents a fusion of modern convenience and wholegrain goodness, designed for today’s fast-moving world.”
With Marico’s legacy of innovation and Saffola’s commitment to better-for-you products, Cuppa Oats is poised to become a game-changer in the instant snack category.
Brands
Hyundai India posts record February sales of 66,134 units
Domestic sales hit 52,407 (plus 9.8 per cent YoY) and exports 13,727 (plus 24.8 per cent YoY) in Feb 2026.
MUMBAI: Hyundai India just floored the accelerator because when February sales hit an all-time high, even the calendar wants to take a victory lap. Hyundai Motor India Limited (HMIL) reported its highest-ever February sales since inception, clocking 66,134 units in February 2026, a robust 12.6 per cent year-on-year growth. The figure comprises domestic sales of 52,407 units (up 9.8 per cent YoY) and exports of 13,727 units (up 24.8 per cent YoY), marking the strongest February performance for both total and domestic volumes in the company’s history.
HMIL MD & CEO Tarun Garg said, “We kicked-off 2026 on a high note achieving our highest-ever monthly sales in January and the momentum continues in February. With a total sales (domestic plus exports) of 66,134 units, the highest for any February in our history, we posted a robust growth of 12.6 per cent YoY. This includes domestic sales of 52,407 units, also the highest-ever February sales since inception.”
The results reflect HMIL’s strong product momentum, growing export footprint, and focus on connected technology and ownership experience as the company nears 30 years in India. As one of the country’s leading passenger vehicle makers, the February numbers underline sustained demand across segments and markets, with exports showing particularly sharp acceleration.
In a market where every month counts toward yearly targets, HMIL’s February surge isn’t just a number, it’s proof that when the road gets busy, Hyundai knows exactly how to keep the pedal down and the smiles wide.
