Brands
Marico launches Saffola Cuppa Oats, revolutionising quick & nutritious snacking
MUMBAI: Marico, one of India’s leading FMCG giants, has shaken up the oats category with its latest innovation—Saffola Cuppa Oats. Designed for today’s fast-paced consumers, this ‘masaledaar’ yet nutritious snack delivers bold flavours with zero time waste.
Ready in just four minutes with boiling hot water, Saffola Cuppa Oats comes in two irresistible flavours—Magic Masala and Spicy Mexicana. The recipe combines oats, millets, and crunchy multigrain bites, offering not only a satisfying crunch but also high fibre and protein content.
True to Saffola’s ‘No Nasties’ promise, the product is made with no maida, artificial flavours, colours, preservatives, or palm oil, ensuring a better-for-you snack without compromising on taste.
Whether it’s a rushed morning, an afternoon slump, or a midnight craving, Saffola Cuppa Oats provides the perfect balance of taste, nutrition, and convenience. Designed for working professionals, young adults, and students, this mess-free solution fits seamlessly into busy schedules.
Currently available across leading retail stores and quick-commerce platforms, Saffola Cuppa Oats is the go-to snack for the modern consumer who craves bold flavours and quick, nutritious fixes.
Introducing the product, Marico Ltd business head – foods business Nilanjan Roy Choudhury shared insights on the launch, “At Marico, we are committed to continuous innovation that meets the evolving health needs of our consumers. We recognised that modern consumers crave a snack that delivers flavour and nutrition without compromising on the chores of their busy life. To bridge this gap, we curated Saffola Cuppa Oats, a category-redefining easy-cook oats offering a quick, tasty, and nutritious mess-free snack that fuels their ambitions and effortlessly fits into their dynamic lifestyles. This unique product represents a fusion of modern convenience and wholegrain goodness, designed for today’s fast-moving world.”
With Marico’s legacy of innovation and Saffola’s commitment to better-for-you products, Cuppa Oats is poised to become a game-changer in the instant snack category.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
