MAM
Marico launches direct marketing promos for Kaya
MUMBAI: Kaya Skin Clinic, Marico’s new venture, has launched a direct marketing promotions campaign for its Kaya Back Shine service. The ground promotions that will conducted will involve brand ambassadress former Mrs World Aditi Govitirkar. MediaCom is the media independent that is handling the account.
Kaya Skin Clinic CEO Rakesh Pandey says: “The Kaya Back Shine is an extension of the very popular skin polishing services offered for the face. We feel a beautiful back should be smooth, flawless and that’s what the service offers clients.”
The services that Kaya offers includes laser hair reduction, skin polishing and brightening, glycolic and salicylic peels, pigmentation and scar reductions, facials and face lifts amongst others. Dr Malavika Kohli is the medical advisor to Kaya Skin Clinic.
The company has plans to organise contests and give away prizes for females with the “most beautiful back”. Kicking off the promotion at Athena, a Mumbai hotspot, Marico chairman cum managing director Harsh Mariwala stated that each of the unisex procedures offered at Kaya is a carefully balanced combination of science and aesthetics designed to substantially improve the skin’s overall performance.
“It’s an extension of the 12 brands that we have in our portfolio. Our executive team has carefully selected the most appropriate technology for Indian skin types. Our procedures are delivered using technology which is USFDA approved for safety and care,” Mariwala adds.
The various brands of Marico are Parachute, Saffola, Sweekar, Hair & Care, Shanti, Mediker, Oil of Malabar, Mealmaker, Sil, Revive and Sundari.
MAM
PropertyPistol appoints Hemant Bajaj as chief marketing officer
Proptech firm taps global marketing leader to sharpen brand and growth strategy.
MUMBAI: In the fast moving world of proptech, building homes may be the business, but building the brand is just as crucial. Propertypistol, the proptech driven real estate advisory platform, has appointed Hemant Bajaj as its chief marketing officer (CMO) as the company looks to strengthen its brand narrative and accelerate growth across markets. Bajaj will lead the company’s marketing operations across multiple geographies, overseeing brand strategy, integrated marketing initiatives and revenue aligned growth programmes as Propertypistol prepares for its next phase of expansion.
The appointment comes at a time when the proptech sector is seeing rapid digital adoption, with companies increasingly focusing on leadership talent capable of combining technology, data driven marketing and customer experience.
Bajaj brings experience spanning India, South East Asia and the Middle East, where he has worked on scaling brands and leading digital transformation initiatives across multiple industries. His work in the marketing and media ecosystem recently earned him recognition as a ‘Powerhouse Leader’ at the Mastermind Awards in Dubai, highlighting his track record in managing high impact marketing mandates.
Propertypistol founder and managing director Ashish Narain Agarwal said the appointment comes at a pivotal stage in the company’s journey as it looks to strengthen its market presence.
“Hemant’s appointment comes at a defining moment for us. As we scale our market position, it is vital to have leadership that blends strategic vision with executional depth. Hemant’s deep understanding of brand and business alignment will be instrumental as we redefine the proptech landscape,” Agarwal said.
Bajaj said Propertypistol’s technology first approach to real estate advisory was one of the key reasons behind his decision to join the company.
“Propertypistol has established itself as a technology first platform that is redefining how investors navigate the property market. Having led marketing transformations across international borders and fast paced industries, I recognise the exceptional strength of the foundation built here,” he said.
He added that his focus would be on accelerating the company’s digital marketing capabilities while building strategies that deliver sustained value for customers and partners worldwide.
The leadership move reflects Propertypistol’s broader effort to strengthen its executive team as the proptech industry evolves rapidly. With property search, advisory and transactions increasingly shifting online, companies in the sector are investing heavily in marketing intelligence and digital platforms to stay competitive.
By bringing Bajaj on board, Propertypistol is betting that sharper brand positioning and technology led marketing will help it stand out in an increasingly crowded digital real estate marketplace.
