MAM
Marico Industries launches Saffola Gold
MUMBAI: Marico Industries announced the launch of a revolutionary formulation in edible oils – Saffola Gold – which will has a 70:30 blend of Ricebran oil and Kardi oil. Saffola Gold has been touted as having dual benefits of lowering cholesterol and the food cooked in it absorbs less oil.
The formulation of Saffola Gold has been researched in Japan and is proven to be more effective in reducing cholesterol than other widely used edible oils.
Apart from reducing cholesterol, Saffola Gold also possesses other health benefits. The Kardi and Ricebran oil formulation of Saffola Gold is fortified with Vitamin E which is known to have a role in immunity. It also contains Losorb, which ensures that that food cooked in Gold absorbs less oil. Excess of oil in our food, is a major cause of increasing the blood cholesterol levels.
Marico Industries head of marketing Saugata Gupta said, “Consumers connect Saffola with heart care. Saffola Gold is the latest introduction in its efforts to come up with an offering best engineered to reduce cholesterol. The blend of the oil is what makes it unique. It has been internationally researched to be a very powerful combination for a healthy lifestyle.”
Saffola Gold will be available in three different SKUs – One litre pouch priced at Rs 89, two litre jars costing Rs 178 and five litre jars priced at Rs 449.
MAM
8PM Packaged Drinking Water named Lead Trouser Sponsor for Sunrisers Hyderabad
Brand partners with IPL team for 2026 season with campaign ‘Rise in Orange, Celebrate with Black’.
MUMBAI: 8PM Packaged Drinking Water has found a clever way to stay in the game by hitching its wagon to one of cricket’s most exciting teams. The brand from Radico Khaitan Limited has announced its association with Sunrisers Hyderabad as the Lead Trouser Sponsor for India’s Premier Cricket League 2026. The partnership will see 8PM Packaged Drinking Water gain prominent visibility during the high-energy tournament.
To mark the collaboration, the brand has launched the campaign thought “Rise in Orange, Celebrate with Black.” The idea cleverly links the on-field intensity of Sunrisers Hyderabad’s iconic orange jersey with the off-field celebrations powered by 8PM Premium Black Packaged Drinking Water.
Radico Khaitan Limited chief marketing officer Kunal Madan said, “We are delighted to be associated with Sunrisers Hyderabad for the 2026 season. With the league’s unmatched reach and the team’s strong fan following, this is a great opportunity to connect meaningfully with consumers across the country.”
Sunrisers Hyderabad enters the season with a formidable lineup featuring players such as Abhishek Sharma, Ishan Kishan, Travis Head, and Pat Cummins, making it one of the most watched teams this year.
A spokesperson from Sunrisers Hyderabad added, “We are pleased to welcome 8PM Packaged Drinking Water to the Sunrisers family. This association brings together shared values of energy, resilience, and excellence.”
The partnership underscores Radico Khaitan’s strategy of aligning with marquee sporting platforms to build contemporary, consumer-centric brands. By tapping into the emotional connect and massive viewership of the league, 8PM aims to deepen engagement and strengthen brand affinity during the cricket season.
In the fiercely competitive world of Indian cricket sponsorships, 8PM has chosen to play it smart, pairing the thrill of orange with the cool refreshment of black. As Sunrisers Hyderabad prepare for another exciting season, the brand is set to ride the wave of passion, performance, and celebration.
