MAM
Marico expands its millets offering with the introduction of Saffola Masala Millets
Mumbai: Marico, a leading FMCG company, is to announce the launch of its latest innovation – Saffola Masala Millets in two new exciting flavours. This new product line capitalises on the brand’s expertise in democratizing healthy grains, offering a nutritious and flavorful option that aligns with contemporary dietary trends. The new category expands the marque brand Saffola’s millet portfolio, reinforcing its commitment to promoting nutritious yet taste-forward ‘better for you’ products.
As an increasing number of new-age consumers seek nutrient-dense food options, millets have become a popular choice due to their digestive benefits, natural source of micronutrients, and overall positive impact on health. Addressing the needs of modern Indian consumers, Saffola Masala Millets provides a convenient and delicious ready-to-cook option, encouraging consumers to incorporate millets in their daily life. Thus, supporting the government’s vision of encouraging more people to incorporate our very own ‘Sri Anna’ into their daily diets.
Saffola’s Masala Millets, rich in fibre and packed with nutritional benefits are available in two flavors beloved by Indian audiences: Masala Delight and Tomato Delight. The unique blend of spices and flavours ensures a satisfying taste experience that appeals to a wide range of palates. This innovation is a testament to Saffola’s commitment to providing ‘better for you’ taste-forward products that fit seamlessly into the busy lives of today’s consumers
Speaking on the new launch, Marico Ltd chief operating officer of India & foods business Vaibhav Bhanchawat said, “Building on our Oats No. #1 legacy, we are committed to providing ‘better for you’ taste-forward products, that fit seamlessly into the busy lives of new-age consumers. Saffola Masala Millets is a step towards embracing the nutritious grain with a modern twist of delicious Indian flavours. Our goal is to make wholesome food options accessible and affordable for everyone.”
He added “This launch is a part of our broader strategy to expand our millet-based offerings to support the increasing consumer shift towards healthier eating habits. The objective was to create a product that marries the nutritional benefits of millets with the appeal of masala flavours. With Saffola Masala Millets, we aim to pave the way for millets to become a staple in Indian households.”
Saffola Masala Millets come in a convenient 35g pack, priced affordably at just Rs 20/-, making them accessible to a wide range of consumers who are seeking Nutritious and tasty food. Saffola Masala Millets are also available on leading Modern Trade chains such as Relinace and Dmart stores.
Brands
Tata Consumer Products faces Rs 98 crore tax demand
Income tax authorities raise significant demand for the 2022-23 financial year
MUMBAI: Tata Consumer Products Limited has received an assessment order from the income tax department involving a substantial financial demand. The order, issued by the assistant commissioner of income tax in Kolkata, was received by the company on 13 March 2026. It follows an audit of the income tax returns filed for the 2022-23 financial year, during which the assessing officer made specific additions and disallowances to the company’s reported income.
The total demand raised by the authorities amounts to Rs 98,03,33,930, a figure that includes both the principal tax amount and accrued interest. This disclosure was made by the company’s company secretary & compliance officer, delnaz dara harda, in a formal filing to the National Stock Exchange and BSE Limited on 14 March 2026. The filing was made pursuant to Regulation 30 of the SEBI (Listing Obligations and Disclosure Requirements) Regulations, 2015.
In response to the order, Tata Consumer Products has stated that it believes the demand is not maintainable under current law. The management has confirmed that the company is currently in the process of filing an appeal against the assessment. Furthermore, the company clarified that there is no immediate impact on its current financial standing, operations, or other corporate activities resulting from this specific order.
