Brands
Marico buys majority stake in breakfast and snacks brand True Elements
Mumbai: Marico Limited has announced a strategic investment in HW Wellness Solutions Private Limited with an acquisition of a 54 per cent equity stake through primary infusion and secondary buyouts.
Co-founded by Puru Gupta and Sreejith Moolayil, HW Wellness Solutions Private Limited owns True Elements, a clean label, digital-first brand playing in the rapidly growing healthy breakfast and snacks segment in India.
True Elements is India’s only food brand to be recognized as both clean label and 100 percent wholegrain. It is anchored on providing food that does not lie to you and promises zero percent preservatives, zero percent chemicals and zero percent added sugar in its offerings. It offers a wide range of over 70 products spanning across categories of western breakfast such as oats, quinoa, muesli, granola, flakes, and Indian breakfast such as poha, upma, dosa, snacks such as roasted seeds, seed mixes, raw seeds amongst others.
Available on over ninety online platforms and in over twelve thousand retail outlets, True Elements currently garners the majority of its business through online marketplaces and plans to significantly ramp up its offline presence over the next few years.
Commenting on this step, Marico Limited managing director and CEO Saugata Gupta said, “True Elements is another step towards expanding our total addressable market in the healthy foods segment. We believe the ethos of the brand complements the purpose that drives Marico. The exciting range of products bring to life the rare and virtuous blend of quality, taste and health at the right price. This adds another digital-first brand in our portfolio, which not only has a distinct proposition but also exhibits strong fundamentals along with a growing digital and offline presence.”
Speaking of Marico’s investment in True Elements, HW Wellness Solutions CEO and co-founder Puru Gupta said, “We are delighted to have entered a strategic partnership with Marico. As a brand, True Elements has always focused on staying ‘True’ across all its touchpoints – including Purpose, People, Product and Planet, and we are glad to have found a partner who echoes this way of thinking. True Elements built its first phase of growth behind a portfolio of innovative Clean Food and building high consumer trust- while we continue to push the bar on those, our next phase will be focused on long term brand building and accelerating our entry into newer households.”
Adding to it, HR Wellness Solutions COO and co-founder Sreejith Moolayil said, “In addition to value systems, we see strong synergies with Marico in terms of our aspirations for the brand and are confident that this partnership will only make our promise of providing clean, healthy & no nonsense food much stronger.”
Brands
TCS and ServiceNow join forces to fast-track AI in enterprises
New partnership aims to turn clunky workflows into smart, self-learning engines
MUMBAI: Tata Consultancy Services (TCS) and ServiceNow have teamed up to help businesses move from AI experiments to full-scale adoption. The multi-year partnership will see TCS building industry-specific AI solutions on the ServiceNow platform, transforming slow, manual processes into intelligent, autonomous workflows that learn and improve over time.
Enterprises are eager for smarter ways to handle back-office functions like HR, finance, supply chain, procurement, and employee services. With this collaboration, TCS will offer AI-led solutions that bring together trusted AI, modern workflows, and deep industry knowledge, helping businesses work faster, smarter, and more efficiently.
ServiceNow president and chief product officer Amit Zavery said, “Enterprises need partners who can combine innovation, execution, and governance. Together with TCS, we are embedding AI directly into workflows, modernising legacy systems, and driving measurable results.”
TCS executive director and COO Aarthi Subramanian added, “Companies are ready to move beyond pilots to enterprise-wide transformation. Our partnership will embed intelligence across IT, operations, and customer functions, unlocking speed, efficiency, and lasting advantage.”
The solutions are designed to break down silos, giving organisations a holistic, insight-driven view. HR operations, for instance, could shift from fragmented services to a smooth hire-to-retire lifecycle, boosting productivity and engagement. Similarly, order processing could evolve from a slow, multi-step cycle into a fast-moving engine that drives revenue and cash flow.
TCS is already ServiceNow’s largest user for IT Asset Management, rolling out the system across thousands of devices in just three months. Both companies will also invest in co-innovation labs, solution showcases, and joint go-to-market initiatives to bring these AI capabilities to clients.
With this partnership, enterprises can look forward to workflows that think for themselves, helping businesses stay ahead in the AI era.
