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Maria Sharapova to endorse Samsung Electronics
MUMBAI: Tennis diva Maria Sharapova has inked a three-year sponsorship deal with Samsung Electronics covering her native Russia and the Commonwealth of Independent States after her deal with Sony Ericsson expired last year.
The sponsorship agreement, which includes mobile phones, tablet computers and television sets, may go global next year.
Sharapova’s manager at IMG Worldwide Max Eisenbud believes Russia is a largely untapped market for tennis, what with Sochi hosting the Olympic Games in 2014.
“Maria really hasn’t been marketed that much in Russia. It’s important to her because that’s where her roots are. I also felt that was a really untapped market, with the 2014 Sochi Olympics coming up.”
According to Forbes magazine, the 24-year-old Tennis star earns around $25 million a year in endorsements.
She endorses a number of brands which include Unilever’s Clear shampoo, US fashion label Cole Haan, French mineral water brand Evian, sports equipment maker Head, American sportswear brand Nike, American jewellery and silverware company Tiffany & Co and Swiss luxury watchmaker Tag Heuer.
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Foxtale unveils ‘Eternal Glow’ campaign with Sonali Bendre
Actor fronts Gluta-Vit C serum ad rejecting cosmetic extremes for science-led radiance.
MUMBAI: Sonali Bendre just proved that glow doesn’t need a needle sometimes all it takes is the right serum and a refusal to dim your own light. Foxtale has launched its latest campaign, ‘Eternal Glow’, starring actor Sonali Bendre as the face of its Gluta-Vit C Advanced Brightening Serum. The intimate, stripped-back film positions Bendre as the embodiment of radiance that endures beyond age, trends, and conventional beauty norms, celebrating resilience, self-belief, and consistency.
The narrative opens in a serene, clinical-white setting where Bendre calmly declines a series of cosmetic interventions fillers, glutathione shots, IV drips, syringes establishing her selective stance on beauty. The story then shifts to a gentler, science-backed solution: Foxtale’s serum, powered by an antioxidant complex of Glutathione and Vitamin C, designed to brighten, even skin tone, and deliver lasting glow without extremes. Clean visuals and sensorial close-ups build to a powerful finale as Bendre steps into the light, reinforcing that true radiance comes from trust in smart science, not shortcuts.
The collaboration marks a deliberate pivot for Foxtale, moving away from youth-obsessed endorsements toward authenticity and timeless beauty. By choosing Bendre, a figure long admired for her quiet strength and evolved self-assurance, the brand aligns with women who value real results over fleeting ideals.
In a beauty market flooded with quick fixes, Foxtale’s campaign quietly asks a louder question: why chase temporary shine when you can choose glow that lasts? With Bendre leading the way, the answer feels refreshingly clear and brilliantly lit.
