Ad Campaigns
Manyavar unveils ‘Aap Kab Ban Rahe Hain Manyavar?’ campaign
Mumbai: Manyavar, Indian brand in men’s wedding wear, has launched its new campaign, ‘Aap Kab Ban Rahe Hain Manyavar?’. This campaign highlights the groom’s journey from boyhood to manhood, asking prospective grooms when they will become Manyavar.
Shifting focus to grooms and their squads, Manyavar connects with today’s generation, making their journey to the big day memorable. The campaign emphasizes the groom’s style and emotional evolution as he embraces marriage, showcasing Manyavar’s wedding wear that blends tradition and craftsmanship.
Through impactful moments, such as surprising friends with his appearance and forming emotional connections with his bride and mother-in-law, the campaign encourages viewers to reflect on when a man truly becomes a Manyavar.
Speaking about the campaign, Vedant Fashions chief revenue officer Vedant Modi said, “This campaign introduces a new heartfelt narrative for the brand, where being a Manyavar goes beyond wearing a sherwani—it’s about embracing thoughtfulness, responsibility, love, and respect. ‘Aap Kab Ban Rahe Hain Manyavar?’ invites grooms to reflect on their journey as they evolve into a new role and stage of their lives. Manyavar has always celebrated the various aspects of a wedding and the emotions that accompany it. With our new brand narrative, Manyavar reflects a man’s character, seamlessly blending style with authenticity while highlighting the meaningful journey of the groom on this special day.”
The new campaign film has been conceptualised by –McCann Worldgroup India. McCann Worldgroup India chief creative officer Prasoon Joshi said, “This campaign uncovers the groom’s untold story- quite under explored in advertising. As he takes the leap, priorities shift, and perspectives change. This campaign lightheartedly explores a man’s transformation, revealing it through humorous and heartfelt moments of self-discovery on his journey to marriage.”
The campaign beautifully captures the journey of a boy becoming a groom, inviting him to embrace and enjoy this exciting transformation with the question, “Aap kab ban rahe hain Manyavar?”
Manyavar is solidifying its presence in the wedding industry. The brand also offers added conveniences such as video call appointments through its website. Additionally, customers in select cities can benefit from in-store personalized styling, making the shopping experience even more tailored and accessible.
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
