MAM
Manoj Nair takes off as marketing director, India & subcontinent, at Saudi Tourism Authority
MUMBAI: Manoj Nair has been appointed marketing director for India and the subcontinent at the Saudi Tourism Authority (STA), marking a pivotal move in STA’s push to deepen its footprint across one of its fastest-growing outbound travel markets.
Nair was previously CEO of Sartha Global Marketing and Mileage Communications, where he represented marquee tourism boards including Brand USA, Visit California, Hong Kong Tourism Board, and TripAdvisor. With over 20 years of experience in the travel and tourism sector, his career has spanned brand-building, customer-centric innovation, and business growth.
Before his CEO innings, Nair led marketing at FCM Travel Solutions, the Indian arm of Flight Centre Travel Group, where he helped sharpen the brand’s edge in a crowded marketplace. His earlier stints with Thomas Cook and Kuoni further cemented his reputation as a marketer with a sharp global lens and local nuance.
A recipient of the Most Influential Marketing Leader title from the World Marketing Congress, Nair holds degrees from Mumbai University, IIM Kolkata, and an international MBA from Marketing Week London. He has also advised IIM Sirmaur, India’s only IIM offering a tourism-focused MBA programme.
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MUMBAI: BKT Tyres has decided to roll into the two-wheeler world with some serious jurrat and it’s brought Ranveer Singh along for the ride. The off-highway tyre specialist has unveiled its new campaign, ‘Jurrat’, marking a strategic push into India’s massive two-wheeler segment. The high-energy TV commercial, featuring brand ambassador Ranveer Singh, debuted on 3 April 2026 during the Indian Men’s T20 League 2026.
The campaign revolves around the core belief that true confidence on the road comes from dependable performance beneath you. ‘Jurrat’ (meaning courage) captures the mindset of riders who navigate dynamic and often unpredictable daily commutes with determination. It brings BKT Tyres’ brand philosophy ‘Elevate Your Drive’ into the two-wheeler space by spotlighting three key product benefits: long life, exceptional road grip, and unmatched comfort.
BKT Tyres chief marketing officer for India Mahesh Koppad said, “India’s two-wheeler segment reflects the way the country moves, works, and progresses every day. ‘Jurrat’ highlights how performance-led tyres, engineered for long life, comfort, and grip, enhance the overall riding experience and support uninterrupted progress in everyday life.”
The campaign is being rolled out across television and digital platforms with high-impact placements to ensure maximum reach and engagement.
This launch represents BKT Tyres’ calibrated expansion from its stronghold in off-highway tyres to becoming a more holistic mobility brand, addressing the everyday transportation needs of millions of Indian riders who rely on motorcycles and scooters as their primary mode of transport.
In a segment where confidence is everything, BKT Tyres is betting that a combination of bold celebrity appeal and strong product performance will help it gain serious traction on Indian roads. The campaign signals that the company is ready to move beyond its traditional turf and accelerate in the fast-paced two-wheeler market.
