MAM
Mann ki Baat ten-second ad rate is Rs 200,000
NEW DELHI: The rate of ten-second advertisements on AllIndia Radio for the prime minister Narendra Modi’s ‘Mann ki Baat’ is Rs 2,00,000, the Parliament has been told.
This rate is for advertisement booking of AIR consisting of 200 primary channels/local radio stations, 41 Vividh Bharati stations and 30 FM Rainbow and gold channels, the minister of state for information and broadcasting Rajyavardhan Rathore said in reply to a question.
The duration of the respective episodes does not have any bearing on the rates since no sponsorships are booked for the programme for the entire broadcast.
Thirty-eight advertisers listed by the minister include the Election Commission, 11 central ministries, some autonomous departments or organisations under the government and some private advertisers.
The programme is put out in all regional languages under the Eighth Schedule of the Constitution. The translation is done by AIR with the resources available with it. Apart from a meagre amount for regional translation as per AIR’s fee structure, no significant expenditure is incurred.
A total of 33 editions of ‘Mann Ki Baat’ have been aired till date since the first edition of the programme was aired on 3 October 2014.
Brands
Accor names Amit Malik VP people and culture for South Asia
Hospitality major taps HR veteran to drive talent and culture agenda
MUMBAI: Accor has appointed Amit Malik as vice president for people and culture in South Asia, strengthening its leadership bench as it scales operations across the region.
Malik will be part of the South Asia leadership team, overseeing the people, talent and culture agenda across India and neighbouring markets. His mandate includes building organisational capabilities, strengthening leadership pipelines and enhancing employee experience across Accor’s growing portfolio.
With more than two decades of experience, Malik brings a blend of human resources expertise and business leadership. His career spans multiple sectors and geographies, equipping him to support Accor’s evolving workforce needs in a dynamic hospitality market.
“We are pleased to welcome Amit to Accor,” said Accor chief executive officer, South Asia Ranju Alex. “His understanding of people strategy and strong business orientation will be instrumental in building a high-performance, purpose-led culture.”
Before joining Accor, Malik served as president for Japan, Asia Pacific and Australia at WadzPay. He also spent several years at Aviva Life Insurance India, where he held senior roles including chief people officer and later chief executive and managing director.
His earlier stints include leadership roles at Bank of America, Royal Bank of Scotland, American Express and GSK Consumer Healthcare, giving him a wide lens on organisational transformation and governance.
Accor’s latest leadership move reflects its focus on building a future-ready workforce as competition intensifies in the hospitality sector. With Malik at the helm of its people strategy, the company is betting on culture as a key driver of growth.
