Brands
Manmeet Ahluwalia pilots and lands at EaseMyTrip
NEW DELHI: Manmeet Ahluwalia has landed at EaseMyTrip as chief marketing officer, bringing 30 years of battle-tested experience from the frontlines of travel and hospitality marketing. The appointment, effective October 2025, marks another chapter for an executive who has left his mark everywhere from Expedia’s global sponsorships to the luxury corridors of Oberoi Hotels.
Ahluwalia’s CV reveals a much travelled career over several travel brands. At Expedia group, where he spent nearly 11 years, he orchestrated the company’s sponsorship of UEFA Champions League as official travel partner—designing omnichannel campaigns that spanned stadium perimeter branding, influencer marketing and co-branded partnerships across North America, Asia-Pacific and Europe. He drove the company’s India entry and market-share growth whilst simultaneously running employer branding for Expedia’s Gurgaon capability centre, the firm’s third-largest facility globally after Seattle and London.
Before Expedia, Ahluwalia cut his teeth at Yatra.com as senior marketing manager, led digital marketing across three continents for Oberoi Hotels & Resorts, and managed tourism business across North and East India for Singapore Tourism Board. His stint at Marriott International saw him deliver 30,000 room nights for the hotel giant’s global network.
More recently, Ahluwalia served as director of brand and performance channels at Sommet Education, the world leader in hospitality management education, where he drove a 30 per cent year-on-year increase in student intake. He also held the director of marketing communications role at Ahmedabad University, establishing brand leadership through digital acquisition strategies.
Between his corporate roles, Ahluwalia co-founded Brand Muse Consulting in November 2024—a boutique collective offering strategic counsel on brand positioning and creative development. The venture, which wrapped up in November 2025 just before his EaseMyTrip appointment, handled select advisory engagements with founders and marketing teams seeking external perspective on brand clarity.
His appointment arrives as India’s online travel sector heats up. EaseMyTrip will be banking on Ahluwalia’s playbook: omnichannel campaigns, performance marketing, influencer partnerships and the kind of data-driven rigour that drove results at his previous stops. With three decades of making brands sing in competitive markets, he knows the tune well enough.
Brands
Ola Electric announces Champion Mahotsav with Rs 10,000 benefits
Three-day offer across scooters and motorcycles celebrates India’s T20 World Cup win
BENGALURU: Ola Electric has announced #ChampionMahotsav, a three-day nationwide celebration offering benefits worth Rs 10,000 across its vehicle portfolio, following India’s historic third ICC Men’s T20 World Cup victory.
During the limited-period celebration, customers can avail benefits worth Rs 10,000 on any Ola scooter or Roadster motorcycle, extending the festive mood among fans after the national triumph.
An Ola Electric spokesperson said the initiative builds on the strong response received during the company’s earlier Match Mahotsav campaign held during the tournament final.
“Our Match Mahotsav during the T20 World Cup Final received an incredible response from fans across the country. To celebrate India’s historic third T20 World Cup victory, we are extending the celebrations for three more days with #ChampionMahotsav, offering benefits worth Rs 10,000 on any Ola vehicle,” the spokesperson said.
Ola Electric currently offers a broad portfolio of Gen 3 S1 scooters and Roadster X motorcycles.
The premium Gen 3 S1 range includes the Ola S1 Pro+ in 5.2kWh and 4kWh configurations, and the Ola S1 Pro in 4kWh and 3kWh options, priced at Rs 1,85,338, Rs 1,65,338, Rs 1,39,999 and Rs 1,19,999 respectively.
In the mass segment, the company offers the Ola S1 X+ with a 4kWh battery, along with the Ola S1 X in 2kWh, 3kWh and 4kWh configurations, priced at Rs 1,14,999, Rs 77,999, Rs 93,999 and Rs 1,09,999 respectively.
Ola’s motorcycle line-up includes the Ola Roadster X+ in 4.5kWh and 9.1kWh configurations priced at Rs 1,04,999 and Rs 1,84,999. The Ola Roadster X is available in 2.5kWh, 3.5kWh and 4.5kWh options, priced at Rs 74,999, Rs 87,999 and Rs 94,999 respectively.
With #ChampionMahotsav, the company aims to ride the celebratory wave across the country while encouraging more consumers to switch to electric mobility.
