Ad Campaigns
Mankind Pharma signs Anil Kapoor & Ranveer Singh as brand ambassadors
MUMBAI: Studies have revealed that multivitamins are consumed for mainly two reasons, overall fitness, and health and to keep up the energy levels in today’s hectic lifestyle. To intensify awareness among people about it’s Health OK multivitamin tablet, Mankind Pharma has signed age-defying Anil Kapoor and iconic youth superstar Ranveer Singh as brand ambassadors.
The two actors have come together in one single frame to spread the message of a healthy and energetic lifestyle. The TVC campaign showcases Kapoor and Singh working in an office with back-to-back work leading to hectic schedules for both. The surprising element is that their level of energy remains constant throughout the day. Towards the end of the video, the duo reveals Health OK as their secret of energy and fitness.
The brand has adopted 360-degree integrated campaigns across all platforms like print, TV and digital and OOH.
Health OK multivitamin and mineral tablets, with its unique formulations of natural ginseng and taurine for maintaining energy, 20 multivitamin and minerals for improving overall health and Vitamin C, D and Zinc, for building immunity help cope up with modern lifestyles problems, the company said in a press release.
The move comes at a time when the country is grappling with the Covid2019 pandemic and there is an increased focus on preventive healthcare.
Anil Kapoor said, “I am delighted to associate with a brand like Mankind Pharma which has been working effectively in making India a self-reliant country. With the new product launch, I am excited to represent Health OK to reach the masses.”
Ranveer Singh said, “In our hectic lifestyle, we tend to forget about the vitamins and minerals that our body requires. I am sure that people will benefit immensely from this new product by Health OK. I look forward to being a part of their growth journey.”
Mankind Pharma general manager – sales and marketing Joy Chatterjee said, “Our plan to expand our OTC (over the counter) category has been strategically thought out as we constantly strive to provide solutions to our target consumers to better their lifestyle issues. In the near future, we have rigorous plans to strengthen the overall category with existing brands, and additionally expand the products portfolio. Having on-boarded two mega superstars, Anil Kapoor and Ranveer Singh, will help us further strengthen and build the awareness for this category.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
