MAM
ManipalCigna Health Insurance rolls out new ad film with Manoj Bajpayee
Mumbai: ManipalCigna Health Insurance has launched a new brand film ‘Health Ki Keemat’ starring its brand ambassador actor Manoj Bajpayee. The brand film is conceptualised by TBWA India.
The company has rolled the brand film on ICC Men’s T20 World Cup on Disney+ Hotstar and all major digital platforms. The film will also be leveraged on OOH, print, cricket properties and television across leading GEC, News and Regional channels for maximum outreach across the country.
Through this brand film, ManipalCigna aims to reach out to potential buyers, seek deeper penetration into the market and highlight the value propositions people can expect when buying health insurance from the expert. The film emphasizes the significance of ‘Expert Ki Suno, Sahi Chuno’ and highlights the importance of seeking an expert to simplify the choice, help choose the right health insurance plan to suit unique health needs, and to easily access quality healthcare.
The new brand film asks the audience the critical question of ‘What is the real value of Health’ and we see ‘moments of recovery’ of family members as the answer to that. The film highlights ManipalCigna’s expertise in Health Insurance and its product benefits such as fully loaded comprehensive products, quick and easy claim settlement and a better healthcare experience. Bajpayee finishes the film with a powerful tone, exclaiming – ‘Expert Ki Suno, Sahi Chuno’.
Speaking on the new brand film, ManipalCigna Health Insurance chief marketing officer Sapna Desai said, “Our new brand film leverages the insight that while health insurance has today moved from a ‘grudge’ purchase to a ‘nudge’ purchase, there exists a knowledge gap and limited product understanding. We believe Health is priceless, and people who value their and their family’s health will trust an expert. Based on this insight, we have designed the new film, ‘Health Ki Keemat’. The story builds on the ‘real moments of health recovery’ to drive brand connect and affinity. We have a new brand tagline, ‘Expert Ki Suno, Sahi Chuno’ to assure consumers that now they can count on the health insurance expert, ManipalCigna who understands the value of health and knows best how to protect it.”
Speaking on the new brand film, TBWA India managing partner- creative Parixit Bhattacharya said, “We are delighted to partner ManipalCigna again, especially at this exciting juncture for the brand. The Health Ki Keemat brand film spotlights the need to choose an expert while considering health insurance. After all, what’s invaluable can only be trusted with experts. During the process of creating this film, we discovered that people who demanded the most out of their health insurance, preferred someone with the right expertise. This is a massive advantage for the business and speaks to the great values of the brand. So when Bajpayee says ‘Jo health ki keemat jaante hain woh ManipalCigna Health Insurance ko maante hain’, he is speaking the truth.”
Brands
IICT partners with Gativedhi to bring studio production tools to students
New MoU lets students explore AI-driven production pipelines for AVGC-XR
MUMBAI: The Indian Institute of Creative Technologies (IICT) has teamed up with Gativedhi Technologies to give students a front-row seat to modern studio production. The collaboration will integrate Gativedhi’s AI-powered production intelligence platform, Shotrack, into academic programmes, letting students experience the workflow systems used by animation, VFX and gaming studios.
Under the MoU, faculty, students and researchers will get hands-on access to Shotrack through beta programmes, pilot deployments and academic evaluations. This will allow them to explore simulated production pipelines, understand asset management, track tasks and monitor schedules, essentially seeing how complex projects come together behind the scenes.
Shotrack is designed to tackle a key industry challenge: when multiple studios work on the same project, differing internal systems often create bottlenecks, slow approvals and complicate version control. The platform provides a unified production environment, enabling smoother collaboration across distributed teams while generating operational insights and predictive analytics to optimise crew allocation, forecast schedule risks and manage costs.
The collaboration also opens doors to Gativedhi’s wider ecosystem. Upcoming tools include StudioTrack, for studio operations management covering budgeting, recruitment and IT infrastructure, and WorkTrack, which measures workflow efficiency and team productivity across industries.
IICT plans to embed these tools into programmes covering animation pipelines, VFX workflows, gaming production and media project management. Students will also benefit from guest lectures, masterclasses, workshops, internships and research projects that connect academic learning with real-world studio practices.
IICT CEO Vishwas Deoskar, said the partnership provides “An environment where production pipeline tools can be explored, tested and refined while students gain insight into how large-scale productions are organised.”
Gativedhi Technologies founder & CEO Senthil Kumar added, “This collaboration introduces students to real-world studio management tools and helps us improve our platform with academic feedback.”
With Shotrack in classrooms, India’s future animators, VFX artists and gaming producers will get a taste of studio life long before they step into one.
