MAM
Manhattan Digital appoints Manish Srivastava as biz head-Digital
MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has appointed Manish Srivastava as business head – Digital.
Manish has over 10 years of work experience and is a veteran of the Digital industry . He has worked with companies such as Newswire18 , Bharat Matrimony.com and Sulekha.com In his last assignment , he was the Zonal Head West – Ad Sales for Sulekha.com.
Manhattan Communications co-promoter and director Shantonu Aditya said , “Our digital business is growing rapidly and Manish is the right person to drive the ambitious plans that we have set for ourselves . In a short span of less than 18 months, we have grown to become a one stop shop for all Digital services .With an Ad network ( Ethniconline network ) with over 1500 publishers , Video network – VuDo , Search, Social Media and ORM services and with offices in New York, London and Toronto and clients across the globe, we are very excited about the future.”
Srivastava said, “I look forward to driving the business to much higher levels from the present.”
MAM
One Hand Clap acquires Agenseed to enter distribution space
Creative agency expands into full-stack services with strategic buyout.
MUMBAI: One Hand Clap has decided to stop just clapping for great ideas now it wants to make sure they actually travel. The leading new-age creative agency and production house has acquired Agenseed, a seeding and distribution firm, marking its formal entry into the distribution segment. The move is aimed at expanding its role across the entire marketing value chain and unlocking new growth opportunities.
One Hand Clap expects the new distribution vertical to contribute up to 15 per cent of its overall revenues over the next 12–18 months, signalling a clear strategic shift beyond pure creative services.
Agenseed, founded by Monish Hardasani and Akram Malik, will function as the agency’s dedicated distribution arm. This acquisition strengthens One Hand Clap’s position as it aims to become a full-stack creative and distribution company in India’s rapidly growing digital advertising market.
With over 90 million posts shared daily on Instagram and brands allocating 25–35 per cent of their digital budgets to distribution and creator-led reach, amplification has become critical to campaign success. By integrating distribution early into the creative process, the agency hopes to help campaigns gain stronger cultural traction and momentum.
One Hand Clap founder Aakash Shah said, “The future of advertising is not just about executing great ideas, but about placing them intelligently. By owning both storytelling and distribution, we can drive greater impact for brands while opening up new revenue streams.”
Agenseed co-founder Monish Hardasani added, “The future belongs to ideas designed to travel. This partnership allows us to integrate distribution thinking at the source.”
Founded in 2019 by former AIB leaders Aakash Shah and Naveed Manakkodan, One Hand Clap has worked with major brands including Swiggy, Google, Netflix India, Crocs, Duolingo, CRED, Bumble, BGMI and Chetak. The agency also secured investment from Zerodha co-founder Nikhil Kamath last year.
In an increasingly fragmented attention economy, this acquisition reflects a broader industry shift where agencies are building end-to-end capabilities to stay competitive. One Hand Clap is clearly clapping louder and ensuring its ideas now reach much further.
