MAM
Manhattan Digital appoints Manish Srivastava as biz head-Digital
MUMBAI: Manhattan Digital, the digital arm of Manhattan Communications India, has appointed Manish Srivastava as business head – Digital.
Manish has over 10 years of work experience and is a veteran of the Digital industry . He has worked with companies such as Newswire18 , Bharat Matrimony.com and Sulekha.com In his last assignment , he was the Zonal Head West – Ad Sales for Sulekha.com.
Manhattan Communications co-promoter and director Shantonu Aditya said , “Our digital business is growing rapidly and Manish is the right person to drive the ambitious plans that we have set for ourselves . In a short span of less than 18 months, we have grown to become a one stop shop for all Digital services .With an Ad network ( Ethniconline network ) with over 1500 publishers , Video network – VuDo , Search, Social Media and ORM services and with offices in New York, London and Toronto and clients across the globe, we are very excited about the future.”
Srivastava said, “I look forward to driving the business to much higher levels from the present.”
MAM
Dettol launches new emotional campaign for Antiseptic Liquid
Heartfelt film celebrates mother’s instinct with the tagline “Nothing protects like Mom & Dettol.”
MUMBAI: Dettol has found the perfect formula for its latest campaign, a generous mix of maternal love and antiseptic care that’s sure to tug at every Indian heartstring. The iconic germ protection brand has rolled out a touching new campaign for Dettol Antiseptic Liquid built around the universal truth of a mother’s instinctive care. The film brings to life the simple yet powerful idea: “Nothing protects like Mom & Dettol.”
Set against the lively chaos of a shaadi ka ghar, the story follows a young boy who hurts himself but puts on a brave face to hide his pain. The moment he reaches his mother, she instinctively senses something is wrong. As she gently tends to his wound with Dettol Antiseptic Liquid, his guard drops, leading to a tender role reversal where the child ends up comforting his mother. The film ends with the poignant line, “Apnon ki suraksha ka mazboot sahara.”
The campaign reinforces Dettol’s timeless place in Indian homes as a reassuring companion in moments of vulnerability. It was conceptualised and written by Prasoon Joshi
, with an original track composed by Vishal Khurana K, sung by Javed Ali, and lyrics by Prasoon Joshi. Amit Sharma directed the film.
Reckitt EVP regional director for South Asia Gaurav Jain said the campaign captures the deep emotional bond between a mother’s instinct and Dettol’s protection. “This campaign encapsulates that delicate, human truth, a mother senses hurt even before it is spoken, and Dettol strengthens her ability to respond with care and confidence,” he noted.
Prasoon Joshi added, “When a child is hurt, the first instinct is to reach for their mother, their ultimate safe space. And in that moment, the mother turns to Dettol, something she trusts to protect what matters most.”
As the flagship product in the Dettol portfolio, the Antiseptic Liquid continues to offer unmatched protection for cuts and wounds, standing shoulder to shoulder with mothers through life’s small scrapes and bigger worries.
In a world full of flashy advertisements, Dettol has quietly reminded us once again that the strongest protection often comes wrapped in the simplest, most heartfelt moments, the kind only a mother and a trusted bottle of Dettol can provide.
