Brands
Manforce Condoms unveils virtual muse Myra as brand star
MUMBAI: Manforce Condoms has swiped right on artificial intelligence, unveiling its new brand ambassador, Myra Kapoor, a computer-generated beauty designed to stir conversations about desire, intimacy and everything in between.
India’s leading sexual wellness brand under Mankind Pharma has taken a bold leap into the future, introducing Myra through a sultry new television commercial. Far from a stiff avatar, the AI star radiates emotions like passion, love and temptation, aiming to make chats about fantasies feel as natural as pillow talk.
Myra’s arrival is no gimmick. Born from insights gathered at a leading management institute, she represents a paradigm shift in how brands communicate. Grapes Worldwide, the creative brains behind her, ensured Myra’s charm feels relatable and human, giving her the ability to headline campaigns that ebb and flow with seasons – starting with the monsoon.
To debut her, Manforce staged a digital face-off called ‘India’s most desirable’ with Filtercopy. The twist? Myra competed against real people and clinched victory through public votes, proof that audiences are ready to embrace AI allure.
Mankind Pharma, vice chairman and managing director, Rajeev Juneja called the move a “transformative journey” in brand storytelling, promising limitless creative possibilities. Grapes Worldwide, co-founder and global CEO, Shradha Agarwal added that Myra pushes AI beyond automation to deliver meaningful engagement.
With Myra, Manforce Condoms isn’t just selling protection. It’s selling imagination, sparking fantasies with a pixel-perfect partner who might just be too good to be true.
Brands
Robin Thadathil named chief human resources officer at P&G India
Insider steps up as CHRO, bringing 16 years of global HR leadership
SINGAPORE: Procter & Gamble has named Robin Thadathil as its new chief human resources officer, effective 1 April, marking a smooth internal transition at one of the country’s largest FMCG players.
Thadathil succeeds PM Srinivas, stepping into the role after more than 16 years within the company. A seasoned insider, he has built a career that stretches across Asia and the United States, with a steady rise through some of P&G’s most complex HR assignments.
Most recently, he served as senior director human resources, based in Singapore, where he led HR for the company’s site and country cluster spanning Malaysia, Singapore and Vietnam. Before that, he was human resources director for the club and Amazon teams and the Seattle site, overseeing a business worth over $8 billion and partnering closely with senior leadership.
His earlier stints include managing director human resources for supply chain and manufacturing plants in Indonesia, where he led large teams across hair care and fabric care operations, and regional HR leader for product supply in south east asia, managing talent and organisational strategy across multiple markets.
Thadathil’s journey at P&G began in Singapore, where he held roles such as associate manager, asia HR operations and HR business partner across Asean markets, steadily building expertise in talent management, compensation strategy and organisational design.
Educated at Nanyang Technological University, where he earned both his engineering degree and a master’s in international political economy, Thadathil brings a blend of analytical rigour and global perspective to his new role.
He takes on the role at a time when Procter & Gamble continues to strengthen its presence in India.
