Brands
Manforce Condoms unveils virtual muse Myra as brand star
MUMBAI: Manforce Condoms has swiped right on artificial intelligence, unveiling its new brand ambassador, Myra Kapoor, a computer-generated beauty designed to stir conversations about desire, intimacy and everything in between.
India’s leading sexual wellness brand under Mankind Pharma has taken a bold leap into the future, introducing Myra through a sultry new television commercial. Far from a stiff avatar, the AI star radiates emotions like passion, love and temptation, aiming to make chats about fantasies feel as natural as pillow talk.
Myra’s arrival is no gimmick. Born from insights gathered at a leading management institute, she represents a paradigm shift in how brands communicate. Grapes Worldwide, the creative brains behind her, ensured Myra’s charm feels relatable and human, giving her the ability to headline campaigns that ebb and flow with seasons – starting with the monsoon.
To debut her, Manforce staged a digital face-off called ‘India’s most desirable’ with Filtercopy. The twist? Myra competed against real people and clinched victory through public votes, proof that audiences are ready to embrace AI allure.
Mankind Pharma, vice chairman and managing director, Rajeev Juneja called the move a “transformative journey” in brand storytelling, promising limitless creative possibilities. Grapes Worldwide, co-founder and global CEO, Shradha Agarwal added that Myra pushes AI beyond automation to deliver meaningful engagement.
With Myra, Manforce Condoms isn’t just selling protection. It’s selling imagination, sparking fantasies with a pixel-perfect partner who might just be too good to be true.
Brands
Lotus Herbals unveils HydroActivated sunscreen with high-impact campaign
Harnaaz Sandhu fronts digital push spotlighting breakthrough sun care tech
MUMBAI: Lotus Herbals has rolled out a high-decibel marketing campaign to introduce what it calls India’s first hydro-activated sunscreen, aiming to reshape how consumers think about sun protection.
At the centre of the launch is the Safe Sun HydroActivated Sunscreen SPF 50+ PA+++, a formulation built on a patent-pending Hydrosome Technology that activates on contact with moisture. Unlike conventional sunscreens that can weaken with sweat, this product is designed to do the opposite, boosting protection when the skin is exposed to water or perspiration.
The campaign is led by Harnaaz Sandhu and is being amplified across OTT platforms, social media and outdoor locations in key metro cities. The brand film takes a light, relatable approach to everyday sunscreen struggles such as uneven application and fading protection, while positioning the new product as a reliable, high-performance alternative for active lifestyles.
Beyond its core technology, the sunscreen features next-generation UV filters and Edelweiss Flower Extract, offering hydration alongside protection. The formula claims up to 10 hours of water resistance and even, all-round defence against sun exposure and tanning, targeting consumers who want both skincare and performance in one product.
Speaking about the launch, Lotus Herbals chairman and managing director Nitin Passi said, “We are excited to launch India’s first sunscreen with hydroactivated technology which is our most innovative product launch. This isn’t just a sunscreen; it’s a technological breakthrough that utilises a novel manufacturing process. We’ve created a product that stays invisible on the skin yet becomes a performance powerhouse when the user is most active.”
Sharing her experience, Lotus Herbals brand ambassador Harnaaz Sandhu said, “I am thrilled to be associated with Lotus Herbals Safe Sun for their new sun protection campaign. In my world, there is no room for shortcuts, and I need functional and reliable products that work as hard as I do. The hydroactivated sunscreen is a game-changer because it blends with my skin and protects me better when I’m pushing my limits.”
The campaign is being distributed across platforms including JioStar connected TV integrations and ZEE5, along with television placements such as Sa Re Ga Ma Pa in West Bengal. A large influencer push involving over a thousand creators, along with in-store branding and retail activations, is also part of the rollout.
With a blend of science-led positioning and mass-market storytelling, Lotus Herbals is betting on innovation to stand out in the crowded sun care segment, hoping its moisture-powered promise strikes the right chord with today’s always-on consumers.
