Ad Campaigns
Manforce Condoms launches #ManforceHaiTohPossibleHai campaign
Mumbai: Manforce Condoms, a condom brand under Mankind Pharma, has launched a new digital campaign, #ManforceHaiTohPossibleHai, on the occasion of World Population Day. This campaign aligns with the brand’s mission to raise awareness about the growing population, blending humour into its message.
The campaign humorously addresses population issues, creating excitement and engagement without directly showcasing the product. The central message reinforces the brand’s goal of making the word “Condom” synonymous with “Manforce”.
The campaign is part of Manforce Condoms’ year-long property, #CondomNahiManforceBolo. With the Indian population estimated to have reached 1.44 billion as per the news reports, the brand encourages people to use condoms to control the population. The video captures the banter between the kidnapper and a couple where a middle-aged couple has been taken hostage and the kidnapper threatens them to sign the agreement to save their children.
The video takes a hilarious turn where the kidnapper becomes frustrated upon discovering the long chain of children belonging to the couple. Understanding that the couple has no intention to stop, he urges them to use Manforce Condoms to indulge in safe sex. Through the campaign, the brand iterates the importance of using condoms to indulge in safe sex and avoid unwanted pregnancy while not compromising on the elevated intimacy during lovemaking session.
Speaking on the occasion, Mankind Pharma AVP, sales and marketing Joy Chatterjee said, “As Manforce Condoms has always been at the forefront of spreading awareness around sensitive issues, we came up with the campaign to amplify our reach and messaging by leveraging the occasion of World Population Day. To ensure the campaign is well received by the audience, we took a light-hearted route to building a better connection with them. Fulfilling our duties as a responsible brand, we urge the audience to pledge and contribute to the mission of controlling the population by making informed decisions.”
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.
