MAM
Managed Broadcast Services embraces Amagi’s Skylight Cloud Platform
MUMBAI: Amagi, the leader in cloud broadcast infrastructure and targeted advertising for TV and OTT, today announced the launch of Skylight, the first-of-its-kind, cloud-managed broadcast services platform positioned to redefine the managed playout services industry. Skylight offers TV networks cloud-led, end-to-end services encompassing content preparation, channel playout, content delivery, and monetisation for both linear TV and OTT for maximum efficiency. The Skylight services platform embodies a philosophy of simplicity, transparency, and automation.
“Traditional managed service providers have archaic systems and their lack of innovation is limiting the possibilities for TV networks. They are labor-intensive, large physical operations, and from the perspective of TV networks, opaque in many ways,” said K.A. Srinivasan, co-founder, Amagi. “We’re breaking new ground by adopting future-ready cloud technologies that add advanced automation to accelerate broadcast workflows, provide complete transparency through a web-based UI, and make it absolutely simple for broadcasters to operate channels.”
Unlike traditional managed service providers, Amagi Skylight uses public cloud infrastructure to push broadcasters’ content to the cloud and then centrally manages the entire broadcast workflow. Skylight packs in cognitive capabilities and machine learning techniques to reduce human intervention wherever possible. These aspects drive scalability and increase broadcast efficiencies.
Amagi’s Skylight uses a differentiated partner-centric approach to help TV networks get better choice and cost effectiveness – be it for creative services including subtitling, voice over, and post-production or delivery services over fiber and satellite. By giving a wide swathe of choice of partners and on-demand infrastructure, Amagi provides better cost efficiency and agility to its customers.
“What makes Skylight truly an end-to-end service is our extensive expertise in monetizing content through targeted advertising on TV and dynamic, personalized ad insertion on OTT. This makes Skylight an attractive proposition for TV networks, not just for operational efficiencies but also for revenue generation,” added Srinivasan.
MAM
Huella Services appoints Pankajj Rai as vice president – Ad sales
Media veteran with 18 years experience to lead monetisation and partnerships.
MUMBAI: When the ad game gets smarter, companies often look for someone who knows how to sell the story behind the screen. Huella Services has appointed Pankajj Rai as vice president for Ad sales, a move aimed at strengthening the company’s advertising and monetisation strategy as it expands its technology-led media offerings.
Rai brings over 18 years of experience across broadcast and digital media and will oversee monetisation initiatives for Newsroom AI, while also helping shape Huella’s next phase of development in interactive and AI-led advertising solutions.
Based in Delhi NCR, he will work closely with the founders and leadership team to align product capabilities with market needs, while driving partner development and go-to-market strategies for the company’s advertising platforms.
Rai’s career spans senior roles across some of India’s prominent media organisations. Before joining Huella, he served as business head for Wion and Zee Business at Zee Media Corporation. Earlier, he was national sales head at QYOU Media, where he led commercial partnerships and advertising growth.
His experience also includes managing commercial operations for major television brands such as Zee TV, Zee Cinema and Zee Bollywood, with responsibilities spanning North and East India.
Commenting on the appointment, Huella, co-founder and CEO Prrincey Roy said the company is strengthening its leadership team as it prepares for the next phase of growth.
“We’re thrilled to welcome Pankajj at a time when Huella is expanding both its portfolio and ambition. His depth of experience and strategic lens make him an invaluable addition as we build not just better products, but better outcomes for our partners and brands,” Roy said.
Huella Services is currently building technology driven advertising platforms that integrate AI powered content ecosystems with brand engagement, reflecting a broader shift in the media industry towards data driven and interactive advertising formats.
With Rai now leading ad sales and monetisation, the company aims to deepen relationships with advertisers while scaling its AI driven media products in an increasingly competitive digital advertising landscape.
