MAM
Mallikarjunadas CR is Starcom MediaVest Group India CEO
MUMBAI: Starcom MediaVest Group (SMG) has named Mallikarjunadas CR as its new chief executive officer.
Mallikarjunadas takes charge on 25 May and will be based in Mumbai and will be part of the Global Product Committee of SMV Group.
Mallikarjunadas will report to Starcom MediaVest Group India chairman and LiquidThread APAC MD CVL Srinivas.
The branch heads of Starcom Worldwide and MediaVest Worldwide as well as functional heads of SMG’s Insights & Research, Digital and Business Impact functions will report to Mallikarjunadas.
This will be Mallikarjunadas’ second innings with SMG. He had began his career with Starcom MediaVest Group and spent five years primarily on the media planning account of P&G.
Mallikarjunadas moves in from Madison Media, after a four-year stint. He was Madison Media Infinity chief operating officer and Madison Media Research Center director.
Prior to that, Mallikarjunadas was a member of the Simulations practice at Tata Interactive Systems.
Mallikarjunadas also handled advertising and research budget at Asian Paints, as its media and research manager.
Said CVL Srinivas, “In Malli, we have a young and dynamic leader with a strong product orientation and rich client management experience. He has seen the media business from different perspectives and has a very refreshing point of view about the business. We are eagerly looking forward to welcoming him on board and gaining from his experience and expertise.”
Mallikarjunadas said, “I have had the privilege of working at Starcom MediaVest Group in the past. I’m excited to be leading the company at which I started my career. As SMG India charts out a new growth path with Insights & Research, Digital and Content being at the core, I am looking forward to an interesting and challenging assignment.”
Brands
Boeing appoints Barun as head of FP&A for global engineering function
Seasoned finance leader to steer budgets and strategy across global centres
BENGALURU: Boeing’s finance cockpit has a new pilot, and he is no stranger to turbulence or transformation. Boeing has appointed Barun as head of FP&A for global engineering, placing him at the centre of financial strategy for its worldwide engineering and technology operations.
Based in Bengaluru, Barun steps into a role that is as expansive as it is critical. He will serve as the primary finance lead for Boeing’s Engineering and Technology Centers globally, working closely with executive leadership to shape financial decisions, manage complex budgets, and design scalable finance processes that support the company’s growing engineering footprint.
In a note announcing his move Barun said, “I’m excited to share that I’ve joined Boeing Global Engineering. This opportunity is incredibly meaningful to me not just from a professional standpoint, but also for what Boeing represents globally.” He added that he looks forward to contributing to an organisation that continues to shape the future of aerospace and innovation.
Barun’s mandate spans strategic financial leadership, operational oversight, and stakeholder engagement. From directing large-scale budgets and schedules to influencing long-term organisational goals, the role blends financial discipline with business foresight. He will also lead cross-functional teams and partner with finance colleagues worldwide to support engineering programmes across geographies, including India.
The appointment caps a long stint at Juniper Networks, where Barun spent over a decade, most recently as finance senior manager. There, he led FP&A for global product business units and G&A functions, driving budgeting, forecasting, and long-range planning. He also played a key role in enterprise-wide transformation, including spearheading an Oracle to SAP ERP migration and building advanced analytics capabilities using tools such as Tableau and SAP Analytics Cloud.
His earlier career includes finance leadership roles at Sony India Software Centre, Cognizant Technology Solutions, and Mphasis, where he focused on financial planning, governance frameworks, and operational efficiency across global delivery centres.
A chartered accountant from the Institute of Chartered Accountants of India, Barun brings nearly two decades of experience across financial planning, digital transformation, and analytics-led decision making.
His appointment comes at a time when global engineering operations are becoming increasingly complex and distributed, requiring sharper financial oversight and agile planning. With Barun at the helm of FP&A for engineering, Boeing appears to be tightening its financial playbook as it looks to scale innovation with discipline.
