Brands
Maliao launches Glow-Off campaign celebrating dual beauty
MUMBAI: Maliao Cosmetics, one of India’s fastest-rising beauty brands, has rolled out its new Glow-Off campaign, a spirited celebration of duality in beauty and the many identities embraced by young Indians today. Blending cultural richness with contemporary glamour, the campaign champions creativity, inclusivity and the confidence to show every side of oneself.
Centred on the idea of everyday glam, Glow-Off showcases products designed for versatility, allowing consumers to shift effortlessly between roles, moods and styles. From expansive palettes to high-performance formulations, the range mirrors real-life self-expression and encourages beauty lovers to embrace both softness and boldness with equal flair.
The brand is also positioning its collection as a must-have for wedding glam, catering to brides seeking traditional elegance as well as those leaning towards minimalist or Western-inspired looks.
Maliao Cosmetics founder Tanveer Ali Khan, said the campaign reflects the brand’s core philosophy. “Glow-Off really represents who we are: a brand that celebrates the richness of Indian beauty in all its forms. Today’s consumers don’t fit into one box, and neither should their makeup. With this campaign, we want to empower people to honour their roots, explore new expressions and own every side of themselves with confidence.”
Reflecting shifting tastes among Gen Z and young millennials, Glow-Off embodies beauty in duality: a balance between tradition and experimentation, subtlety and drama, simplicity and artistry. Maliao’s lineup echoes this blend, offering foundations, powders, eyeliners and blushers with lightweight textures, waterproof or HD finishes, inclusive shades and sleek modern packaging.
The creative direction draws from Indian cultural motifs reimagined as minimal line art and soft gradients, offering a fresh aesthetic while staying rooted in heritage. A faceoff-style collection highlights diverse skin tones and makeup looks, with soft and bold finishes that transition effortlessly from daily wear to wedding festivities.
As Maliao continues to innovate, consumers can expect hybrid skincare-meets-makeup products, culture-led colour stories and multi-use formulas that keep pace with today’s multi-dimensional beauty landscape.
Brands
FSS names Anand Krishnamurthi head of global digital delivery
Tech veteran to drive AI-first, cloud-led transformation in payments globally
CHENNAI: Financial Software and Systems (FSS), an AI-first payment infrastructure company, has appointed Anand Krishnamurthi as head of global digital delivery.
In his new role, Anand Krishnamurthi will lead FSS’s global digital delivery capabilities, focusing on AI-first and cloud-led transformation while ensuring predictable, high-quality outcomes for customers worldwide. He will be based in Chennai and report to V. Balasubramanian, CEO of FSS.
Bringing 28 years of experience in technology and digital transformation across banking, capital markets, financial services, and insurance, Anand has held senior leadership positions at Cognizant and NuSummit. He is recognised for scaling multi-geography delivery teams, leading mission-critical platforms, and embedding AI-driven automation in complex, regulated environments.
“What drew me to FSS is its deep payments expertise, strong product DNA, and the scale at which its platforms power real-world financial ecosystems,” said Anand Krishnamurthi. “I aim to strengthen delivery predictability, execution rigor, and engineering quality, building empowered teams that deliver measurable customer outcomes. FSS has a unique opportunity to create real-time, AI-infused payments infrastructure that is resilient, secure, and globally scalable.”
V. Balasubramanian added, “Anand’s track record in leading multi-geography delivery programs and AI-first operating models makes him the ideal leader for FSS as we accelerate our AI-driven digital payments business. His leadership will help us raise the bar for outcomes globally.”
This appointment is part of FSS’s broader push to build an AI-powered, cloud-native delivery organisation capable of meeting the evolving needs of banks, fintechs, and financial institutions worldwide.
