Digital
Malaysia Digital Economy Corporation announce strategic partnership with Immerso AI-IP
Mumbai: Eros Investments & Immerso AI-IP, a leading Global Media, Entertainment, Sports & Technology portfolio of ventures, firmed up a strategic partnership with Malaysia Digital Economy Corporation (MDEC) and other Malaysia Sovereign Companies & Investors. The partnership will see investments of 1 billion dollar, with additional 5,000 jobs made available over the next five years. The vision of this project is to not only provide the best Generative AI and accelerated cloud infrastructure in all of ASEAN, but develop the culture of high-quality research, monetization of AI Models via Media, Entertainment & Sports, and create an eco-system for the future of deep technology.
Global investments in Generative AI hit $21.3 Billion in 2023, however the best companies in this sector are struggling with monetization and building an effective business model for this deep technology business. The Immerso group along with its subsidiaries and affiliates are the largest producers of Indian Films for decades and with their recent partnership with Government of Gujarat in GIFT City, India, the vision is to develop Accelerated Cloud and Generative AI infrastructure. Immerso AI-IP native business is built on the principle of Ethical AI, using 100 Billion+ tokens of licensed content to train foundation models for high quality media, sports and entertainment output that is monetized at scale. This partnership with MDEC will also support the creation of localized foundation models across industry verticals, to be further used by academia, startup ecosystem and large-scale enterprise technology companies. The strategy will feature:
1. Immerso AI University: that will provide a full-fledged curriculum for Generative AI and Deep Technology, along with diploma courses for existing professionals to upscale their learnings. This will also become the foundation of research and development for innovation in Deep Technology and Generative AI.
2. Immerso AI Data Center: This data center along with strategic partners will become the best-in-class cloud architecture and infrastructure for companies to be able to run high fidelity technology across generative AI, gaming, IOT and extended reality.
3. The Immerso AI Park will also create a specific zone and opportunity for international deep technology and generative AI startups to incubate for purposes of research and training and provide significant opportunities for growth and collaboration.
4. AI Movie Studio: Leverage Generative AI Models and Game engine technology to movie portfolio development in conjunction with local and global talent.
5. AI Sports Studio: To develop celebrity sport stars and sports leveraging Gen AI techniques and develop high fidelity gaming or broadcast quality live sports content.
Sharing his thoughts post the meetings in New Delhi, Gobind Singh Deo, Honorable Minister of Digital, Malaysia mentioned, “The trip to New Delhi has opened up new opportunities and will certainly contribute to Malaysia’s booming digital economy. Immerso AI-IP vision to develop the Generative AI Park and AI movie studio will enhance the industry of deep technology, trans-media and digital media production and we are excited to collaborate and scale this alliance.”
Immerso AI CEO Ali Hussein shared, “We would like to compliment the vision of the Digital Minister & MDEC by creating the localized vision for Immerso AI Park. The movie business is a great industry vertical to showcase the range of capability of this new technology and build the acumen for Malaysia to be ready for Generative AI business across all industry verticals across ASEAN.”
Digital
Ethical AI must benefit society, not dominate it, says WFEB chief Sanjay Pradhan at IAA event
At Mumbai event, ethics expert urges businesses and governments to shape AI responsibly
MUMBAI: Artificial intelligence may be racing ahead at lightning speed, but its direction must still be guided by human conscience. That was the central message delivered by Sanjay Pradhan, president of the World Forum for Ethics in Business (WFEB), during the latest edition of IAA Conversations held in Mumbai.
The session was organised by the International Advertising Association (IAA) and the Artificial Intelligence Association of India (AIAI) in association with The Free Press Journal at the Free Press House on 7 March. Addressing a packed audience, Pradhan called for stronger ethical leadership to ensure AI remains a tool that benefits humanity rather than one that governs it.
“Artificial intelligence has rapidly become one of the most powerful technologies humanity has created,” Pradhan said. “It is unlocking breakthroughs in medicine, science and creativity at a pace unimaginable just a few years ago.”
But he warned that the same technology carries serious risks. AI, he noted, can amplify disinformation faster than facts can travel, compromise privacy, deepen discrimination and disrupt millions of livelihoods. Referencing concerns raised by AI pioneers such as Geoffrey Hinton, often called the godfather of AI, Pradhan stressed that the real challenge is not whether AI will shape the world, but whether humans will shape it with ethics and wisdom.
Structuring his talk around four guiding questions, why, what, how and who, Pradhan introduced the audience to WFEB’s emerging AI Ethics Partnership, a global platform aimed at advancing responsible artificial intelligence. He outlined four priority concerns that demand urgent attention: disinformation, bias and discrimination, data privacy and job security.
To make the idea of ethical AI easier to grasp, Pradhan offered a simple metaphor. Ethical AI, he said, is like a three layered cake. The outer layer represents the visible value ethical AI creates for businesses and society. The middle layer is organisational culture that moves ethics from written codes to everyday practice. The innermost layer, however, is the most crucial, the conscience of individual leaders.
Drawing from Indian philosophical thought through WFEB co-founder Ravi Shankar, Pradhan noted that while artificial intelligence can reproduce stored knowledge, true intelligence is boundless and rooted in conscience, creativity and compassion. Practices such as breathwork and meditation, he suggested, can help leaders develop the calm clarity needed for ethical decision making.
The event also featured a discussion with Maninder Adityaraj Singh, chief of staff and head of innovation at Rediffusion Brand Solutions Pvt Ltd, and Yash Johri, lawyer, Supreme Court of India.
Opening the session, IAA India chapter president Abhishek Karnani, highlighted the need for industries to understand and engage with AI responsibly.
“AI has to be befriended and understood,” added Rediffusion managing director and AIAI national convenor Sandeep Goyal. “Its ethical use will determine whether it becomes a friend or a foe.”
As AI continues to reshape industries and societies, Pradhan ended with a simple but powerful call to action. Businesses, governments and individuals must work together to ensure that the algorithms shaping the future reflect human values rather than just cold logic.
