MAM
Malaika Arora launches Taiwan Excellence Campaign 2011 in India
NEW DELHI: Actress Malaika Arora Khan launched the second edition of the Taiwan Excellence Campaign in India by displaying her Excellence ICT Kit.
The campaign has been organised by the Taiwan External Trade Development Council (Taitra), a non-profit trade promotion organisation entrusted by Bureau of Foreign Trade of the Taiwan Economic Affairs Ministry.
Launching the campaign here, Khan displayed her Taiwan Excellence ICT kit for ‘a perfect day‘ comprising a laptop, mp3 player, pico projector and flash drive.
‘I feel proud to use products that exude style, sleekness, reflecting my own personality, made by globally recognised brands, coming from Taiwan, the largest ICT hub in the world,” said Malaika.
Taipei Economic and Cultural Centre, New Delhi Deputy Representative Paul Shek said, “Indians today are savvy and well travelled and demand the best in terms of Technology, Quality and Value. As we race against time, it has become necessary to get more done each day and our superior ICT offerings help you get the most of your time. The Taiwan Excellence mark is awarded only to Companies who qualify to stringent norms in R&D, Design, Quality and Marketing that evaluate our brands to global standards. I feel extremely pleased to have with us 24 such ‘Excellent‘ Taiwanese partner brands who will showcase their finest offerings to provide ‘Excellent Lifestyles‘ for Indian consumers”.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
