Ad Campaigns
Malabar Gold & Diamonds unveils exclusive Diwali offers
Mumbai: Malabar Gold & Diamonds, one of the world’s largest jewellery retailers, unveils its special Diwali offers designed to delight customers. As part of these exciting promotions, shoppers receive guaranteed gold coins with every purchase and a unique gold rate protection plan to secure against price fluctuations. These offers apply to gold, diamond, and precious stone jewellery.
Bollywood icon and brand ambassador Anil Kapoor revealed the festive offers at an exclusive event held in Jodhpur, Rajasthan. Attendees included India Operations, managing director, O. Asher, regional head (North), N. K. Jishad, and zonal head (North), K.P. Anees Basheer along with other dignitaries.
Malabar Group chairman, MP Ahammed expressed his enthusiasm for the campaign, stating, “As a jeweller that prioritises customer satisfaction, we are delighted to introduce these exclusive Diwali offers. We aim to make the festive season even more special for our customers by offering them unparalleled benefits and an exceptional shopping experience. Our success in becoming a leading jeweller globally is a testament to the continued trust and support of our valued customers.”
The offers, available at all Malabar Gold & Diamonds showrooms until 3 November, include gold coins for purchases starting from Rs 50,000. Buyers of gold jewellery receive 200 mg, those purchasing Precious, Uncut, and Polki jewellery get 300 mg, and diamond jewellery buyers receive 400 mg gold coins. The gold rate protection scheme allows customers to book jewellery with a 10 per cent down payment and choose the lower rate between booking and purchase. Additionally, customers can exchange old gold without facing depreciation in value. Special ‘Buy Counters’ with discounted jewellery collections further enhance the Diwali shopping experience.
Ad Campaigns
Amazon Ads maps 2026 as AI and streaming rewrite ad playbooks
NATIONAL: Amazon Ads has laid out a sharply tech-led vision for the advertising industry in 2026, arguing that artificial intelligence, streaming TV and creator partnerships will combine to turn brand building into a more precise, performance-driven business.
At the heart of the shift, the company says, is the fusion of AI with Amazon’s vast trove of shopping, browsing and streaming signals, allowing advertisers to move beyond blunt reach metrics to campaigns designed around real customer behaviour.
“The future of advertising is not about reaching more people, but the right people with messages that resonate,” said Amazon Ads India head and vice president Girish Prabhu. “By combining AI with deep customer insights, we help brands move from broadcasting campaigns to having meaningful conversations wherever audiences spend their time.”
One of the biggest changes, according to Amazon Ads, will be the collapse of the wall between media planning and creative development. Retail media, powered by first-party data, is increasingly shaping everything from brand discovery to final purchase, pushing marketers to design campaigns around audience insight rather than internal instinct.
AI is also moving from a support tool to a creative engine. Agentic AI, which automates and accelerates production, is expected to make high-quality creative accessible even to small businesses, compressing weeks of work into hours and giving challengers the ability to compete with larger brands on speed and scale.
Behind the scenes, AI-driven analytics will take on a bigger role in campaign optimisation, identifying patterns, spotting opportunities and recommending actions that would previously have required teams of analysts.
Streaming TV is another big battleground. With India’s video streaming audience now above 600 million and connected TV users at 129.2 million in 2025, advertisers are set to treat streaming not just as a branding channel but as a performance engine, measured increasingly by sales, sign-ups and bookings rather than just reach.
Finally, Amazon Ads sees creators and contextual advertising reshaping how brands tell stories. Creators will act less like influencers and more like long-term partners, while scene-aware ads on streaming platforms will allow brands to insert hyper-relevant offers into the flow of what viewers are watching.
Taken together, Amazon Ads argues, these shifts mark a move towards advertising that is both more human and more measurable, where AI handles the complexity, and creativity does the persuading.








