Brands
Malabar Gold & Diamonds signs Anil Kapoor as new brand ambassador
MUMBAI: Malabar Gold & Diamonds, one among the largest global jewellery retailer with 250 showrooms has signed Bollywood actor Anil Kapoor to its star-studded list of brand ambassadors. Kapoor who is known for his versatile and natural acting has appeared in numerous Hollywood, Bollywood movies and television series. His career has spanned almost 40 years as an actor, and as a producer since 2005. He has also won numerous awards in his career, including two National Film Awards, one Screen Actors Guild Award and six Filmfare Awards in varied acting categories.
Anil Kapoor will be seen in the new TV commercial series by Malabar Gold & Diamonds named ‘Malabar Promises’ which will be released soon. Malabar Gold & Diamonds already has Kareena Kapoor Khan, Tamannaah Bhatia, and Miss World Manushi Chhillar (2017) as its brand ambassadors.
Malabar Group chairman Ahammed MP said, “We are happy to welcome Anil Kapoor to the Malabar family. We have been associating with Anil Kapoor over the last 5 years for various store inaugurations, so this was a natural progression of our relationship. His fame and recognition in India as well as globally will undoubtedly complement and strengthen our communication strategy to achieve the aggressive expansion plans we have in India as we as globally.”
“I only endorse brands that I believe in and can support, as it comes with a lot of responsibility", says Kapoor on the occasion. "I am humbled and thrilled that a brand like Malabar Gold & Diamonds has shown faith in me and chosen me as the face of their brand. I have attended many inauguration events of Malabar Gold & Diamonds in India & abroad so this is like a big warm homecoming for me.”
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
