MAM
MakeMyTrip enables to book hotel with no upfront payment
Mumbai: MakeMyTrip has introduced a new and innovative payment model, ‘Book with No Payment,’ that enables domestic and international travellers to book a hotel in India or overseas with no upfront payment.
MakeMyTrip chief operating officer Vipul Prakash shared that the feature is widely appreciated by the customers and has boosted the company’s business. He said, “Within the first month of launch, we observed a significant uptick in the use of this feature across the country, with a spike in hotel bookings slated to be actualized two months from now. Significantly, 35 per cent of the bookings, leveraging the feature, are currently coming from tier II and III markets.”
To introduce this feature, the online travel booking company has also launched a campaign featuring its brand ambassadors Alia Bhatt and Ranveer Singh. The high-blitz ad campaign highlights how the travel booking experience is evolving fast with the key message of ‘Thinking badlo, kyunki travel ab… badal gaya hai.’
This breakthrough feature is available for the majority of hotels on the MakeMyTrip and Goibibo apps and can be availed if the traveller makes a booking more than five days before the actual check-in date.
The feature was created to help travellers with uncertain travel plans or those who book far in advance of their departure date by allowing them to pay later, up to 72 hours before check-in, as per hotel policy, easing any travel-related financial anxiety.
The traveller needs to pay just one rupee to authenticate the payment method (including UPI/net banking/credit and debit cards and wallets) to make a hotel booking. In the event of an unfulfilled booking, MakeMyTrip will automatically initiate a refund of the booking amount, i.e., one rupee, in the original payment mode.
MAM
Flipkart elevates Asim Saurav Das to Director role
Nearly decade-long journey sees brand marketing veteran take on senior leadership position.
MUMBAI: When you climb the e-commerce ladder one thoughtful campaign at a time, eventually the view from the top becomes irresistible and Asim Saurav Das has just reached a new floor. Asim Saurav Das has been elevated to director at Flipkart, marking a significant milestone in his nearly decade-long journey with the organisation. In his new role, he will continue to drive strategic initiatives across brand and marketing, contributing to Flipkart’s growth and market leadership in India’s fiercely competitive e-commerce landscape.
Das joined Flipkart as a Management Trainee and has steadily risen through the ranks, holding key positions including Brand Marketing Manager, Senior Manager, and Associate Director. Before Flipkart, he gained early experience with Procter & Gamble and Hindustan Times. His elevation reflects a strong track record in brand strategy, consumer insights, and delivering impactful marketing outcomes.
From trainee to director in under ten years, Das has clearly mastered the art of scaling brands proving that in the world of online retail, the best way to the top is still through smart, consistent steps rather than shortcuts.
