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Majority of hiring in Covid2019 period for niche roles with stringent processes
NEW DELHI: Majority of the organisations which are continuing hiring during the Covid2019 period are hiring for niche roles only, reveals ‘Indian workplaces response to COVID-19’ survey by Times Jobs. The survey highlights that 63 per cent of HR managers are still hiring amidst the pandemic and 65 per cent of them are hiring for only niche roles. The survey was taken by 1145 HR managers from a variety of different sectors.
Twenty per cent of the respondents remarked that they have suspended hiring activities for this year and 15 per cent shared that their companies are hiring employees only on a contractual basis.
Another interesting point highlighted by the survey is that 34 per cent of respondents are aggressively working to fix problems within the business and find new solutions and ensure future business survival.
However, the purpose for recruitment might have become more stringent during the pandemic period as 42 per cent of HR managers said their company has been using skills assessment tests for these niche roles.
Sixty one per cent of HR managers proclaimed that hiring a diverse team was their top priority, even more so than factors such as learning and development and almost a quarter said they’d posted neutral job description to encourage a more diverse array of workers to apply during the crisis.
TimesJobs business head Sanjay Goyal said the fact companies were mainly hiring for niche jobs points to these organisations being “virtual-ready,” the ones who have “restructured/are restructuring their products and processes for customers and employees via technology.” In this vein, 49 per cent of respondents said that their companies were investing in virtual work-ready modules as well as upskilling programs, reported People Matters.
MAM
Ajio launches Dhurandhar merchandise collection with Jio Studios
Limited edition range inspired by the film starts at Rs 349 on Ajio.
MUMBAI: When cinema meets the wardrobe, fandom doesn’t just stay on the screen, it walks out onto the street. Ajio, India’s fashion e-commerce platform, has launched an exclusive merchandise collection inspired by the spy-action film Dhurandhar, extending the film’s bold on-screen personality into everyday fashion.
The limited-edition range has been created in collaboration with Jio Studios and features graphic driven apparel and statement silhouettes that draw directly from the film’s high-energy aesthetic and characters.
Designed to appeal to both movie fans and style conscious shoppers, the collection translates the cinematic swagger of Dhurandhar into wearable fashion pieces starting at Rs 349.
The collection includes graphic T-shirts featuring iconic movie quotes, signature tees inspired by actor Ranveer Singh and limited-edition signed Pathani outfits that echo the larger-than-life style associated with the film’s characters.
Also part of the line-up is a collection inspired by Sara Arjun, translating her on-screen styling into contemporary silhouettes designed to appeal to younger audiences and fashion forward fans.
With bold typography, statement graphics and confident tailoring, the range blends cinematic storytelling with streetwear aesthetics, turning the film’s cultural energy into a fashion statement.
The collaboration reflects Ajio’s growing strategy of using fashion collaborations to tap into pop culture moments and entertainment properties.
By bringing elements of popular films into apparel, the platform allows audiences to move beyond simply watching a film and instead wear their fandom, making cinema part of everyday style.
Produced by Jio Studios and B62 Studios, Dhurandhar has emerged as one of the most talked-about action thrillers in recent times, known for its high-octane storytelling and larger-than-life characters.
The film, written and directed by Aditya Dhar, is also set to expand into a franchise, with the sequel “Dhurandhar: The Revenge” scheduled to release in theatres worldwide on March 19, 2026.
By launching the merchandise collection ahead of the sequel, Ajio and the film’s producers are extending the film’s universe into fashion, giving fans another way to connect with the story and its characters.
The Dhurandhar merchandise collection is now available exclusively on Ajio, bringing cinematic attitude, bold graphics and spy-thriller swagger straight into the wardrobes of fans.
