MAM
#MainFarkNahiKarta, says Tata Green Batteries & WATConsult’s new campaign
MUMBAI: Tata Green Batteries has come out with a new digital campaign titled #MainFarkNahiKarta to mark the revamp of its product line.
Centering around the theme of Naye India Ki Nayi Battery, the campaign designed by WATConsult aims to reach out to every Indian by portraying the importance of celebrating each other’s differences rather than discriminating because of them. Through its previously launched campaigns including #IndiaKiBattery, Tata Green Batteries has strived to highlight and commemorate a changing India. This time around too, it’s building on the same premise to promote the brand’s ethos.
The campaign comprises a digital video commercial, which, apart from Hindi, has been launched in three other languages – Tamil, Malayalam and Telugu. This will help extend the brand’s reach manifold and stay thoughtful to the diversity of the Indian audiences. Having kicked off with intriguing teasers, the campaign also includes online contests, providing a platform to the viewers to express their opinions on the brand’s new catchphrase #MainFarkNahiKarta. Additionally, to strengthen the communication objective, live interactive sessions with senior management have also been arranged.
Tata Green Batteries CEO Ravi Gupta said: “This concept revolves around the philosophy of equal rights for every Indian. It also entails that we believe in One Nation. Similarly, we don’t differentiate amongst our customers; we treat all of them as equal and serve them with the same passion, zest and energy every day, every time. Which is why we like to say #MainFarkNahiKarta.”
WATConsult CEO Heeru Dingra added, “#MainFarkNahiKarta takes a sentimental approach to effectively put across the brand’s ethos of moving towards a new India. Presenting some highly relatable nuances from our day-to-day lives, the campaign salutes all those who do not discriminate on any basis by simply showcasing some small yet big differences that usually go unnoticed by each one of us.”
The brand has a wide range of categories that it caters to. These include 2W, Tractor, PV and CV. The campaign, with its inclusive attributes, appropriately targets all these lines-of-business.
Brands
Jubilant FoodWorks faces Rs 47.5 crore GST demand, plans appeal
Tax authorities flag alleged misclassification of restaurant services
MUMBAI: Jubilant FoodWorks Limited has landed in a tax tussle after receiving a GST demand of Rs 47.5 crore from the office of the additional commissioner of CGST and central excise in Thane, Maharashtra.
The order, issued under the provisions of the Central Goods and Services Tax Act, 2017, relates to an alleged incorrect classification of certain services under the category of restaurant services. According to the tax authorities, this classification resulted in a short payment of goods and services tax for the period between the financial years 2019-20 and 2021-22.
The demand includes Rs 47.5 crore in GST along with an equal amount as penalty, in addition to applicable interest. The order was received by the company on March 13, 2026.
In a regulatory filing to the BSE Limited and the National Stock Exchange of India Limited, the company said it disagrees with the order and believes its arguments were not adequately considered.
The company is preparing to challenge the decision and plans to file an appeal. It added that once the redressal process is complete, the demand is likely to be dropped.
Despite the sizeable figure attached to the notice, the company said it does not expect any material impact on its financials, operations or other activities.
The disclosure was signed by Suman Hegde, EVP and chief financial officer, who confirmed that the company received the order at 19:06 IST on March 13 and has already initiated steps to contest it.
The development places the quick service restaurant major in the middle of a tax debate that could hinge on how certain restaurant-linked services are classified under GST rules. For now, the company appears ready to take the matter from the tax office to the appeals desk.
