MAM
Mahindra Scooters communicates its legacy in latest campaign
MUMBAI: Mahindra Two Wheelers, a part of the $15.4 billion Mahindra Group, has launched a new campaign for its scooters portfolio. The campaign has been created by Interface Communications.
Through this new communication created by Interface Communications, the brand aims at establishing how the scooter range takes ahead Mahindra™s legacy of providing powerful, reliable and stylish vehicles. It tells the audience about Mahindra‘s technical expertise in manufacturing advanced automobiles for the Indian consumer and leveraging them for their new scooter range.
Mahindra Two Wheelers executive vice president – strategy and market development Viren Popli said, “Today, Mahindra has a complete portfolio of mobility solutions across land, air and water with SUVs, aircrafts, luxury boats, tractors, trucks and vehicles for the defence forces. We have a rich legacy of manufacturing powerful, reliable and stylish vehicles designed specifically for the Indian consumer. Through this new campaign, we intend to showcase Mahindra‘s automobile expertise that has gone behind the making of our new scooters and our commitment to continuing this legacy with the new scooters range. It drives home the message that behind every Mahindra scooter is the trust and reassurance of Mahindra.”
The campaign spans across electronic, print and digital media.
Brands
Jubilant Foodworks to end Dunkin’ franchise in India
Pizza chain operator will not renew agreement when it expires at end of 2026.
MUMBAI: When the doughnuts stop turning and the coffee goes cold, even a global giant like Dunkin’ can find the Indian market a tough brew to crack. Jubilant Foodworks has decided not to renew its franchise agreement with Dunkin’ when the pact expires on 31 December 2026, according to a Reuters report. The operator, best known for running Domino’s outlets in India, said it would evaluate options for its existing Dunkin’ stores, including a potential sale or transfer of franchise rights, in consultation with the US-based brand.
The decision follows years of underperformance in a market where local tastes and intense competition have made it difficult for international coffee-and-doughnut formats to gain traction. Jubilant, which has increasingly focused on its core pizza business and newer bets like Popeyes, indicated that the exit would not materially affect its financial or operational position.
Dunkin’ accounted for just 0.61 per cent of Jubilant’s revenue in the fiscal year ending 2025 and recorded a loss of approximately Rs 191 million, according to a regulatory filing. The company operated 27 outlets as of December 2025, having shuttered seven stores over the preceding year.
The retreat comes even as Jubilant’s broader business shows signs of momentum. The company reported a 65 per cent rise in quarterly profit for the October to December period, reaching Rs 70.9 crore, up from Rs 42.91 crore a year earlier.
For Jubilant, the exit reflects a sharpening strategic focus. For Dunkin’, it marks another setback in a market that has proven resistant to imported café concepts without significant localisation.
In the cut-throat world of Indian quick-service restaurants, sometimes the sweetest deals are the ones you quietly walk away from leaving more room for the brands that truly rise to the occasion.
