MAM
Mahindra is Sri Lanka Premier League title sponsor
MUMBAI: India‘s leading SUV manufacturer Mahindra & Mahindra has acquired the title partnership rights of the Sri Lanka Premier League (SLPL), a T20 cricket league formed on the lines of the cash-rich Indian Premier League (IPL).
SLPL kicks off from 11 August and will be played over three weeks at two venues – Colombo and Kandy. The inaugural edition of this League will feature seven provincial teams in a round-robin league format, with the winners having the distinction of playing in the Champions League Twenty20 (CLT20) as one of the teams in the qualifiers.
There will be 24 games in the Mahindra Sri Lanka Premier League and each team will be allowed a maximum of 18 players. Teams will be allowed to field a maximum of four foreign players per game with the remaining being local players.
The Man of the Match in all 24 matches will receive the title of “Mahindra Man of the Match” while the ‘Man of the Tournament‘ will win himself an XUV5OO.
Sri Lanka Cricket president Upali Dharmadasa said, “Sri Lanka Cricket is proud and honoured to have on board, one of India‘s leading business houses as the Title Sponsor of the Sri Lanka Premier League which shall now be referred to as the Mahindra Sri Lanka Premier League.
“Since the Mahindra brand is also a household name in Sri Lanka, we believe it is the perfect platform to take the message of the Sri Lanka Premier League, which is “Gama Rata Lokeya, Eka Karana” or “Province, Country, World, Becomes One” to the world,” he added.
Mahindra Group President- Group Strategy and Chief Brand Officer S.P. Shukla said, “Sri Lanka is a strategic market for the Mahindra Group which is already an established name in the country and what better medium than cricket to connect and engage with audiences as it is the most followed sport in the sub continent with a fan base of approximately 1.5 billion fans across India, Sri Lanka, Pakistan and Bangladesh alone.”
The Group‘s association with the Celtic football club, Canadian NASCAR, Moto GP and now the Sri Lanka Premier League underscores its continued commitment to promote sports not only at the grassroots level but also across a global platform.
The league will feature international stars like West Indian batsman, Chris Gayle and swashbuckling Pakistani all-rounder, Shahid Afridi. The League will conclude on August 31.
ESPN Star Sports has global media rights for the league while Carlton Sports Network has the terrestrial broadcast rights for the tournament.
Brands
Faber-Castell India appoints Sunaina Haldar as director – marketing
With stints at Tata, SleepyCat and ADF Foods under her belt, Haldar is primed to redraw Faber-Castell’s brand story
MUMBAI: Faber-Castell India has poached Sunaina Haldar from ADF Foods, appointing her director – marketing as the German stationery brand looks to muscle up in a category that is rapidly reinventing itself around creativity and self-expression.
Haldar hit the ground running. “My first couple of weeks have been incredibly energising, understanding consumers, visiting markets, engaging with retailers and immersing myself into the world of Faber-Castell Group,” she said.
She arrives with considerable firepower. At ADF Foods, Haldar ran marketing across India and international markets for a portfolio spanning Ashoka, Aeroplane, Camel and ADF Soul. Before that, she was vice-president – marketing at direct-to-consumer mattress brand SleepyCat, where she helmed brand, content and performance marketing. Her résumé also includes a stint leading marketing, new product development and CRM for Tata SmartFoodz at Tata Consumer Products, no small proving ground.
Between corporate roles, Haldar also operated as a fractional CMO for early-stage startups, building marketing strategy and operational structures from scratch, a signal that she knows how to move fast with limited resources.
With 18 years straddling FMCG, D2C and the startup world, Haldar now takes the reins at a brand that has long owned the classroom but is clearly hungry for the living room. In a stationery market where the pencil has become a lifestyle statement, Faber-Castell has picked someone who knows exactly how to sell that story.
