MAM
Mahindra Group names Pramuch Goel as VP & head – group comms
Mumbai: Multinational business conglomerate Mahindra Group on Wednesday announced that it has elevated Pramuch Goel as VP and head – group communications, with immediate effect. He will report to Mahindra Group’s chief customer and brand officer and member of the group executive board Asha Kharga,
In his previous role, Goel was a strategic communications head for auto and farm sectors. He takes over from Varsha Chainani, who has decided to pursue opportunities outside of the Mahindra Group. “The group communications team and communications heads of businesses will report to Goel,” said the company.
“Pramuch is an accomplished brand and communications leader who has been part of the Mahindra Group for several years, working and contributing to various businesses. At Mahindra, it has always been our endeavor to nurture and promote talent and I am very pleased to see him grow and further his career with us,” said Asha Kharga. “I would also like to take this opportunity to thank Varsha Chainani for her contribution to the Mahindra Group and wish her the best for her future endeavors,” she added.
Goel has been with the Mahindra Group for over five years and has previously worked for sectors including Mahindra Lifespaces, Mahindra Holidays and Mahindra Partners. He was also responsible for the IPO communications of Mahindra Logistics.
He has 25 years of experience in brand and communications function and has worked with top global companies including Samsung Electronics, Cisco Systems, and IBM.
Brands
KKR sixes to power EV charger rollout under VIDA campaign
Cricket meets clean mobility as big hits spark India’s charging growth
NEW DELHI: VIDA, the electric mobility arm of Hero MotoCorp, has teamed up with Kolkata Knight Riders to launch a campaign that turns cricketing flair into real-world impact.
Titled ‘6 for 6’, the initiative promises to install a 6kW fast EV charger for every six hit by KKR during the ongoing Indian Premier League season. The idea is simple but powerful, as each big hit on the field contributes directly to expanding India’s fast-charging infrastructure.
The campaign builds on VIDA’s growing network, which already spans over 5,300 fast-charging points across more than 430 cities. With EV adoption gaining pace, the brand is using cricket’s mass appeal to accelerate both awareness and infrastructure growth.
Explaining the thinking behind the move, Hero MotoCorp emerging mobility business unit chief business officer Kausalya Nandakumar said, “Cricket has an incredible ability to unite and inspire millions across the country. With the ‘6 for 6’ campaign, we are turning every big hit on the field into a step towards a cleaner and a more accessible mobility future.”
She added that VIDA’s expanding fast-charging network and removable battery technology are designed to make EV ownership more convenient and practical for everyday users.
From the franchise’s side, the campaign is also about giving on-field moments a larger purpose. Kolkata Knight Riders chief executive officer Venky Mysore said, “The ‘6 for 6’ campaign exemplifies the potential of sport as a platform for meaningful, real-world impact. By linking every six to the expansion of EV charging infrastructure, this partnership transforms fan excitement into tangible progress.”
As part of the rollout, VIDA has introduced co-branded charging stations in KKR’s signature colours, with a flagship installation unveiled alongside team players. The chargers are designed for quick top-ups, powering VIDA scooters from zero to 80 percent in about an hour, while also being positioned along key highways to support longer journeys.
The initiative also taps into VIDA’s removable battery system, which allows users to charge using standard household plug points, adding flexibility to the charging ecosystem.
By blending the thrill of cricket with the urgency of clean mobility, VIDA and KKR have found a neat way to make every six count twice, once on the scoreboard and again on India’s road to an electric future.
