MAM
Mahindra Finance launches its new ad campaign – ‘Ab Fixed Deposit hoga Fast Deposit’
Mumbai: Mahindra & Mahindra Financial Services Ltd, (MMFSL), part of the Mahindra Group, and one of India’s leading NBFCs, today announced the launch of its new ad campaign – ‘Ab Fixed Deposit hoga Fast Deposit’. The new campaign captures the digital agility and reliability of Mahindra Finance’s Fixed Deposit schemes, further nudging today’s young investors to avoid frugal expenditures. The TVCs will be airing during the ongoing ICC World Cup 2023 in TV & digital mediums.
Mahindra Finance is one of the few deposits taking NBFCs and this campaign aims to strengthen its Fixed Deposit Portfolio. The company is currently offering an attractive interest of up to 8.05% per annum with 0.25% extra for senior citizens. The latest digital offering from the brand allows consumers to open their Fixed Deposits in just 4 easy and fast steps.
The two 15 seconds TVCs focus on the ‘Speed & Ease’ aspects of investing in Mahindra Finance FDs; enabled by a simple ‘4-steps only’ process. This is encapsulated in a secured end-to-end digital journey.
Mahindra Finance MD & CEO Raul Rebello said, “Fixed deposits is a low-risk, assured and secured investment opportunity, being an ideal option for those reluctant on exposing their savings to market fluctuations. At Mahindra Finance, our constant endeavor is to be a responsible financial solution partner to emerging India with a secure digital investment option. Through this campaign, we aim to tap such investors and educate them with the offerings of our Fixed Deposit products available at the click of a button”.
The two 15 seconds ad films have been conceptualized keeping the consumer insights at the centre of communication. The 4 weeks campaign will also be amplified on social media and other key digital platforms. The campaign plans to generate and amplify substantial buzz around Mahindra Finance’s Fixed Deposits.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
