MAM
Mahindra Finance launches #HerVerse poetry campaign for Women’s Day
Spoken-word initiative amplifies real voices of women employees through co-created poetry.
MUMBAI: Mahindra Finance just turned Women’s Day into a mic drop because when women’s real stories hit the stage, even the boardroom starts listening. Mahindra Finance has launched #HerVerse, a powerful spoken-word poetry campaign to mark International Women’s Day 2026. The initiative moves beyond symbolic gestures by bringing authentic experiences, journeys and voices of women employees across the organisation to the forefront through original poetry.
The campaign was built through a co-creation process where poets engaged in direct, one-on-one conversations with women employees from diverse roles and geographies frontline to leadership. These personal narratives of ambition, resilience, challenge, growth and solidarity shaped every line of the poems presented.
HerVerse is designed as original intellectual property that will return annually with fresh voices and new verses, creating a living archive of women’s stories within the organisation.
The campaign reflects Mahindra Finance’s commitment to shifting from one-day celebrations to sustained, authentic representation amplifying the diversity and depth of women’s lived realities at work.
In a world where women’s voices are often heard but not always truly listened to, #HerVerse doesn’t just celebrate, it hands the microphone to the women who live the story every day, proving that the most powerful verses are the ones written from real experience.
Brands
Ather Energy doubles service network to 500 centres nationwide
EV maker scales support alongside growth to keep riders on the road
MUMBAI: Ather Energy is quietly building more than just scooters. It is building the backbone to keep them running.
The electric two-wheeler maker has expanded its service network to 500 authorised centres across India, nearly doubling its footprint in a year from 277. The move mirrors its growing retail presence and signals a clear focus on one often overlooked part of EV ownership, what happens after the purchase.
From the outset, Ather has prioritised service support in every city it enters, aiming to make ownership as smooth as the ride itself. Its Gold Service Centres bring in upgraded customer lounges, modern equipment and processes designed to make servicing more transparent and reliable.
Speed, too, is part of the pitch. Through its ExpressCare initiative, riders can get periodic maintenance done in about an hour, now available across 82 centres, turning what used to be a chore into a quick pit stop.
Ather Energy chief business officer Ravneet Singh Phokela said, “Crossing 500 service centres is an important milestone as we scale across the country. Reliable after-sales support is central to the ownership experience, and our focus remains on consistent service quality and accessibility.”
The expansion comes as demand grows for models like the Ather 450 and the Rizta, which have helped the company reach a broader set of riders across metros and emerging cities alike.
Alongside servicing, Ather continues to power up infrastructure through the Ather Grid, now one of the largest fast-charging networks for two-wheelers, with over 4,300 charging points.
With plans to scale further and deepen its presence, Ather’s approach is clear. Selling the scooter may start the journey, but keeping it running smoothly is what sustains it.
