MAM
Mahindra Finance launches #HerVerse poetry campaign for Women’s Day
Spoken-word initiative amplifies real voices of women employees through co-created poetry.
MUMBAI: Mahindra Finance just turned Women’s Day into a mic drop because when women’s real stories hit the stage, even the boardroom starts listening. Mahindra Finance has launched #HerVerse, a powerful spoken-word poetry campaign to mark International Women’s Day 2026. The initiative moves beyond symbolic gestures by bringing authentic experiences, journeys and voices of women employees across the organisation to the forefront through original poetry.
The campaign was built through a co-creation process where poets engaged in direct, one-on-one conversations with women employees from diverse roles and geographies frontline to leadership. These personal narratives of ambition, resilience, challenge, growth and solidarity shaped every line of the poems presented.
HerVerse is designed as original intellectual property that will return annually with fresh voices and new verses, creating a living archive of women’s stories within the organisation.
The campaign reflects Mahindra Finance’s commitment to shifting from one-day celebrations to sustained, authentic representation amplifying the diversity and depth of women’s lived realities at work.
In a world where women’s voices are often heard but not always truly listened to, #HerVerse doesn’t just celebrate, it hands the microphone to the women who live the story every day, proving that the most powerful verses are the ones written from real experience.
Brands
Vodafone Idea elevates Vineeth Jayendranath as VP, marketing head Mumbai
Telecom marketer takes charge of Mumbai circle with growth and brand focus
MUMBAI: Vodafone Idea Limited has promoted Vineeth Jayendranath to vice president, marketing head for the Mumbai circle, marking a key milestone in his career as the telecom operator sharpens its regional strategy.
In his new role, Jayendranath will lead marketing efforts across prepaid and postpaid segments in one of the country’s most competitive telecom markets. His mandate includes driving revenue growth, strengthening brand positioning, and deepening customer engagement, while also managing profit and loss responsibilities for the circle.
Sharing the update, Vineeth Jayendranath said, “Excited to share, I am starting my new stint as Vice President, Marketing Head for Mumbai circle at Vodafone Idea Ltd. Would like to thank everyone who has supported me in this journey.”
Jayendranath brings over 12 years of experience spanning telecom and IT, with a strong focus on customer value management and data-led marketing. Since joining Vodafone Idea, he has held multiple leadership roles, most recently serving as general manager leading customer value management and prepaid business across Gujarat, Maharashtra and Goa.
During this period, he handled large subscriber bases and multi-billion rupee revenue portfolios, while rolling out hyper-personalised campaigns and a “segment of one” strategy to improve customer retention and upgrades. He also championed a digital-first approach, pushing adoption of data services and unlimited plans through targeted, insight-driven initiatives.
Earlier, he worked with Idea Cellular Ltd in strategy and business intelligence roles, and began his career at Infosys as a systems engineer. A brief stint at Hyundai Motor India Ltd during his internship added early exposure to marketing strategy.
An alumnus of SVKM’s Narsee Monjee Institute of Management Studies, Jayendranath has steadily built a reputation for combining analytics with marketing execution.
His elevation comes as telecom players double down on circle-level strategies to stay competitive, and Vodafone Idea appears to be betting on data-backed marketing to keep Mumbai firmly in its corner.
