MAM
Mahesh Bhupati’s Globosport banks on celeb & entertainment deals for growth
MUMBAI: After starting out as a sports firm handling the likes of Sania Mirza and Zaheer Khan, the Mahesh Bhupathi-promoted sports and entertainment firm Globosport recently forged some crucial deals in the entertainment space in a span of four months.
With assignments ranging from a reality TV show to a deal involving South India’s top heroine Trisha Krishnan to the upcoming big release Dhoom 2, Globosport is targeting growth of over 400 per cent over the next 12 months, states an official release.
Among the coups that Globosport has pulled of recently are the Ajay Devgan and Kajol endorsement with Tata Indicom and the Hritik Roshan Endorsement with John Players, as well as Maruti’s launch of the Swift in Yash Raj Film’s movie Bunty aur Babli. Earlier this year Globosport had a breakthrough with the Whirlpool campaign using Ajay and Kajol in an ad for the first time ever, states an official release.
“The business in based on relationships which is something many of the older agencies and media buying houses do not realize,” says Globosport associate vice president-Cinema, for Afsar Zaidi. “That’s why we have earned the trust of people like Ajay Devgan or Kajol or firms like Yash Raj Films. That is why Saif Ali Khan became the first big Bollywood actor to sign exclusively with a celebrity management firm. All of them have had offers before but they chose to work with people they trust”.
According to Globosport’s vice president Anirban Blah, “Companies were looking for someone that understood how to use entertainment to reach out to their consumers in a manner that is personalized and memorable. With our industry relationships and breadth of services, we are then able to help brands identify and acquire the very best entertainment properties in the country.”
Globosport works with more than 50 of India’s leading brands and companies including Tata Indicom, Maruti, ICICI Bank, Pepsi, Coca Cola, Hyundai, HPCL, LG, Whirlpool, John Player, FritoLay and Sunfeast, the release adds.
When you plan to buy medical insurance for your family, the first question is often about savings. You may assume that buying online automatically means paying less, but that is only part of the picture. The real issue is not just whether the premium looks lower, but whether the policy gives you suitable family health insurance without adding avoidable costs later.
Buying online can sometimes appear more budget-friendly because you can compare plans, review features, and complete the process without depending entirely on offline assistance.
Still, a lower visible price does not always mean better value. To understand whether you can truly save more, you need to look at the full buying experience and the policy terms together.
Why Online Purchase Can Look More Economical
When you explore family health insurance online, you usually get access to plan details in a more direct and organised way. This can make the buying journey feel simpler and more transparent.
A few reasons online purchases may seem cost-effective include:
● Easier comparison of policy features
● Direct access to premium details
● The ability to review inclusions and exclusions at your own pace
● Fewer chances of making a rushed decision
● More control over the plan selection process
This does not mean every online option is automatically cheaper. It simply means the online route may help you assess choices more carefully, and that itself can influence how much value you get from the policy you choose.
Saving Money is Not Only About a Lower Premium
A lower premium often catches your attention first, but that should not be the only measure of savings. If you buy medical insurance based only on what looks affordable at the start, you may overlook conditions that matter later.
A family health insurance policy should be judged on overall value, including:
● The scope of cover
● Waiting period terms
● Exclusions
● Room eligibility conditions
● Sub-limits, if any
● Claim-related terms
● Renewal conditions
If the premium is lower but the policy has stricter internal conditions, the apparent saving may not feel meaningful when you actually need hospitalisation support.
So, the better question is not only whether online purchase costs less, but whether it helps you select a plan that remains financially sensible over time.
Comparing Plans Online Can Prevent Overspending
One clear advantage of the online route is that it allows you to compare different options without pressure. This can help you avoid paying for features you may not need or missing features that matter for your family.
Before you buy medical insurance online, look closely at:
● Who can be covered under the plan
● How the sum insured works for the family
● Whether day care procedures are included
● How pre-existing illness rules are explained
● Whether add-ons are optional or built in
● How clearly the policy wording is presented
This level of comparison can support better decision-making. In many cases, savings come not only from the premium itself but from choosing a policy with fewer surprises.
Online Discounts Should be Viewed Carefully
Online discounts can make a plan look attractive, but they should always be read alongside the policy details. A discount may reduce the upfront cost, yet the true worth of the policy depends on what it covers and how it responds during a claim.
When reviewing discounted online plans, check whether the policy has:
● Treatment-specific limits
● Room rent restrictions
● Co-payment clauses
● Disease-wise waiting periods
● Claim deductions linked to the hospital category
● Limited cover for selected benefits
These points are important because a policy that looks cheaper at purchase may involve more out-of-pocket spending later. That is why discount-led buying should be replaced with detail-led buying.
Final Thoughts
Yes, buying online can sometimes help you save more when choosing family health insurance, but only if you look beyond the headline price. The online route may give you better visibility, easier comparison, and more time to review the policy terms.
That can support smarter choices and may reduce the chances of paying for a plan that does not suit your family well.
If you want to buy medical insurance online, treat savings as more than a discount. The real advantage lies in choosing family health insurance that balances affordability, clarity, and meaningful coverage for your household.
