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Mahesh Bhupati’s Globosport banks on celeb & entertainment deals for growth
MUMBAI: After starting out as a sports firm handling the likes of Sania Mirza and Zaheer Khan, the Mahesh Bhupathi-promoted sports and entertainment firm Globosport recently forged some crucial deals in the entertainment space in a span of four months.
With assignments ranging from a reality TV show to a deal involving South India’s top heroine Trisha Krishnan to the upcoming big release Dhoom 2, Globosport is targeting growth of over 400 per cent over the next 12 months, states an official release.
Among the coups that Globosport has pulled of recently are the Ajay Devgan and Kajol endorsement with Tata Indicom and the Hritik Roshan Endorsement with John Players, as well as Maruti’s launch of the Swift in Yash Raj Film’s movie Bunty aur Babli. Earlier this year Globosport had a breakthrough with the Whirlpool campaign using Ajay and Kajol in an ad for the first time ever, states an official release.
“The business in based on relationships which is something many of the older agencies and media buying houses do not realize,” says Globosport associate vice president-Cinema, for Afsar Zaidi. “That’s why we have earned the trust of people like Ajay Devgan or Kajol or firms like Yash Raj Films. That is why Saif Ali Khan became the first big Bollywood actor to sign exclusively with a celebrity management firm. All of them have had offers before but they chose to work with people they trust”.
According to Globosport’s vice president Anirban Blah, “Companies were looking for someone that understood how to use entertainment to reach out to their consumers in a manner that is personalized and memorable. With our industry relationships and breadth of services, we are then able to help brands identify and acquire the very best entertainment properties in the country.”
Globosport works with more than 50 of India’s leading brands and companies including Tata Indicom, Maruti, ICICI Bank, Pepsi, Coca Cola, Hyundai, HPCL, LG, Whirlpool, John Player, FritoLay and Sunfeast, the release adds.
MAM
Bharat Vedica launches ‘From Beehives to Bottle’ campaign
Honey brand uses honeycomb-inspired hexagon bottle and reels to celebrate nature’s craft.
MUMBAI: Bharat Vedica just bottled nature’s buzz because when bees build the perfect shape, the smartest thing a brand can do is copy the homework. Bharat Vedica, the wellness-focused organic brand under A Patel Venture, has rolled out a digital-first campaign titled ‘From Beehives to Bottle’ that traces honey’s journey from blossom to breakfast table. The storytelling series of Instagram reels follows bees collecting nectar, the transformation inside the hive, and the final bottling turning a quiet natural process into engaging short-form content.
At the centre of the narrative is the brand’s new hexagon-shaped honey bottle, directly inspired by the honeycomb’s geometry widely regarded as one of nature’s most efficient designs. The shape serves as both packaging innovation and visual metaphor for precision, balance and harmony in every drop.
Nutritionist Kiran Kukreja (Nutty Over Nutrition) appears in the campaign content, explaining raw honey’s everyday benefits and its role in modern wellness routines.
The reels have driven strong performance on Instagram, with the brand recording a high double-digit month-on-month increase in follower acquisition and impressions reaching multiples of the existing base significantly boosting top-of-funnel visibility and discovery among premium consumers.
Bharat Vedica MD Arvind Patel said, “Bees build honeycombs with remarkable precision, creating a structure that represents efficiency, balance, and harmony. The hexagon bottle draws inspiration from that natural design, translating the beauty of the hive into something people can experience in their everyday kitchens.”
The refreshed raw honey range includes Ajwain Flower Honey, Rose Petal Honey, Forest Honey and Saffron (Kesar) Honey, available in 250 g and 500 g sizes. It is currently sold on the brand’s website and Amazon, with wider retail availability planned soon.
In a wellness world full of loud promises, Bharat Vedica quietly lets the bees do the talking proving that sometimes the sweetest story isn’t invented in a boardroom, it’s already humming away in a hive.
