MAM
Maheima Kapur takes charge as Kayura’s chief marketer
BENGALURU: Maheima Kapur has joined Kayura as chief marketing officer, adding heavyweight experience to the digital-first lifestyle brand’s leadership bench.
Kapur is a marketing and product specialist with nearly 20 years in consumer goods and start-ups. She founded culinary-tourism platform Talking Street, scaled interior-design player Design Cafe as vice-president of marketing and customer experience, and has advised a clutch of health-tech and B2B firms on go-to-market strategy, product design and digital communication.
Earlier, she drove innovation at Tata Global Beverages, relaunched Lifebuoy Hand Wash at Unilever with a 250 per cent growth spurt, and shaped Britannia’s dairy portfolio. Recent projects include Manam, a mental-wellness programme for Manipal Academy of Higher Education students, and digital-transformation mandates for Nutriwiz, Vectura Fertin Pharma and The Media Ant.
At Kayura, Kapur will steer brand strategy, product marketing and growth, sharpening the company’s push to become a pan-India lifestyle name.
Brands
Emami names Dhruv Aggarwal as chief growth officer
Former Bain partner steps in as FMCG firm sharpens growth playbook
MUMBAI: Emami Limited has appointed Dhruv Aggarwal as its chief growth officer, effective 25 March 2026, following the resignation of Giriraj Bagri.
Aggarwal joins the FMCG major from Bain & Company, where he most recently served as partner. With over two decades of experience across consulting and strategy, he brings a global perspective shaped by work across India, the US, the UK and Germany.
During his tenure at Bain, Aggarwal advised consumer, retail and media companies on large-scale transformations, business turnarounds and growth strategies. He was also closely involved with India’s startup ecosystem, guiding early-stage ventures on scaling and digital expansion, while supporting private equity and venture capital firms on investment decisions.
His earlier stints include a brief role at Barclays Capital and operational experience at Jindal Power, giving him a mix of financial and industry exposure.
Academically, Aggarwal holds an MBA from Indian Institute of Management Bangalore and has also been associated with University of Illinois Urbana-Champaign as a PhD candidate and teaching assistant.
The appointment comes at a time when Emami Limited is looking to sharpen its growth strategy in a competitive consumer market. With a seasoned strategist now at the helm of growth, the company appears set to double down on transformation and expansion in the months ahead.
